As technology evolves, people are using more and more ways to access the stuff they want. While searching traditionally with a desktop or mobile keyboard is still the primary way to search, the reality is that voice search SEO is becoming increasingly important. In fact, thanks to the launch of tablets, smartphones and other devices that include voice assistants, it’s a lot easier for customers to search for the stuff they want solely by using their voice. And that’s why you need to learn how to optimize for voice search, so your business can rank higher and generate more leads.
Consider the Conversational Nature of Voice Search
When you learn How to Optimize for Voice Search, remember that you should focus on a more conversational approach. You want to use simple, natural words and nothing too sophisticated. Of course, you still have to target keywords and create meaningful content, but don’t make it way too complicated.
Make Sure Your Website is Mobile Friendly
This is important because voice search is mostly used on mobile. So, you want your site to already have a native mobile experience, as that will matter a lot. Stick to the mobile SEO practices recommended by Google, and you will be more than ok.
Remember to Use “Near Me” Queries
If you do voice search SEO, remember that you need to add queries like “near me” and other personal stuff. People tend to make voice search very personal, so you want to use this approach to your advantage.
Implement Structured Data Markup
Implementing Sitelink search boxes, breadcrumbs, and rich snippets will help you a lot. Google, in particular, will pull information from this structured data markup, and it will add it to the knowledge graph. So yes, this can definitely help with your voice search SEO quite a lot.
Find Questions That Your Customers Are Asking
This may be anything in the website FAQ or general questions that people may have about your business and services/products. The focus has to be on making these as comprehensive as possible. Yet you have to remember that most voice searches tend to be rather simple. So, it’s a good idea to find that thin line between simplicity and comprehensiveness.
Target Long Tail Keywords Whenever Possible
Just like desktop SEO, voice search SEO will also focus on long tail keywords. Think about how people speak and target those keywords that make sense for your customers. You want the keywords to be natural, even if they are a bit longer.
Study Your Analytics To Find New Related Search Terms
The best information on How to Optimize for Voice Search is most likely in your analytics. Study your analytics and see what type of queries come from your customers. This way it will be easier to identify any potential problems and generate more leads and customers in the end.
Learning How to Optimize for Voice Search is an ongoing process. But it’s also one that can bring you some astonishing results. As long as you focus on voice search SEO and always communicate with your client base, the outcome can be more than ok. Do remember that studying analytics is important as well, so keep an eye on what your customers have to say when you do voice search SEO!
Need Help Getting Your Voice Search Strategy Ready for 2018?
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