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Finding the All-Star of Your Digital Marketing Team
If Tom Brady wanted to be the quarterback for your football team, you wouldn’t ask him to play basketball, cricket, rugby, tennis or golf. There is no difference when it comes to your marketing efforts, specifically your Digital Marketing efforts. Hiring one person for your Search Engine Optimization, Search Engine Marketing, Website Development, ECommerce, Email Marketing, Google AdWords, YouTube, Social Media (which is an animal all its own with LinkedIn being fundamentally different than Facebook) and Facebook being different than Instagram- the point is this: We all have special talents, and as a Marketing Specialist we gravitate to what we do best.
Hiring Just One Person Doesn’t Always Mean an Increase in ROI
So if you hire one person for your Digital Marketing position, chances are they will do extremely well in one maybe two areas, and the rest doesn’t get the attention it deserves. For example, you bring in someone who excels at Facebook and Instagram, they will post similar content on LinkedIn and now you are not capitalizing on that platform, they will also not do well at Search Engine Optimization, Search Engine Marketing, Website Development, ECommerce, Email Marketing, Google AdWords, or YouTube.
You Need a Digital Partner to be Your All-Star Team
When you make the decision to bring in a Digital Partner you get an army of Digital Marketing Experts on your team, who specialize in all things Digital Marketing, Search Engine Optimization, Search Engine Marketing, Website Development, ECommerce, Email Marketing, Google AdWords, YouTube, Facebook, Instagram, & LinkedIn Marketing. By bringing on a Fractional Marketing Officer on your team you get all of these arrows in your quiver at a lower expense to your business.
If you hire one person for your Digital Marketing efforts they will also need benefits, sick time, vacation time not to mention being pulled in so many different directions that it will be hard for them to focus on your Marketing efforts 100% of their time.
What it Means to Hire a Digital Partner as a Part of Your Digital Marketing Team
Partnering with someone who knows how to gain your customers attention, and keeps your customer’s attention is critical to your success in the digital age. We have seen the digital marketing world transform & evolve in so many ways, and that world is only getting larger and evolving more rapidly.
A Digital Partner That is Always at the Forefront of the Digital Space
Keeping up with these changes can feel overwhelming for one person, and even if you do have that one person they may need a team of people to back them up, to make sure they are implementing the right digital marketing strategies that you need to be successful. Cadence, discipline, and patience are needed to make sure that your marketing efforts pay off. Being pulled in multiple directions ensures that those three pillars of success will quickly go in your rearview mirror when being in the windshield front and center at all times is what is needed to win.
You don’t just need Tom Brady to win in today’s world of marketing, you need an entire all-star TEAM of individuals in everything you do.
Ready to Hire Your Marketing Dream Team?
At SEO Expert, we specialize in all things digital marketing and we are always on top of the latest trends in our world and what is going to drive more sales to your bottom line. So if you or your organization is ready to hire a marketing team that looks at your bottom line first, then contact us today for more information!