It is now official that the speed of your mobile page will help determine your website’s rankings starting in July 2018. This gives you approximately four months to work on the speed of your mobile pages to avoid a slump in ranking. While this is not the first time the idea of the speed of mobile pages is being raised, it is the first communication that this speed will affect ranking.
With Google taking up most of the search traffic, it is time to rethink your speed by implementing expert Tips to speed up your mobile site and improving your speed.
The Google Page Speed Update
This is not the first time the speed of mobile website pages is becoming important in web search and ranking. Rather, it is the first time that real focus is on the speed, with an official communication from the search engine. This means that you must take steps to improve the speed of loading on mobile platforms.
Web traffic is moving to mobile platforms at a breathtaking rate. Furthermore, loading speed has started determining the rate of conversion or abandonment of cart on many eCommerce sites. Statistics indicate that a reduction in loading time by a single second causes an 11% drop in page views. It also causes a 16% reduction in customer satisfaction which will cause 7% drop in conversion rate.
Site-Speed as a Search Ranking Factor
Mobile loading speed is not the only ranking factor but is still a significant one. In light of the Mobile Page Speed Update coming up in July, a proactive website owner and developer should take the necessary steps to enhance ranking. Consult a professional developer to ensure that your site is ready when the updates take effect.
How to Optimize Your Site For Page Speed
There are several strategies you can use to boost your loading speed.
Streamline the Design to Reduce the Number of HTTP Requests Made
When each type of data is demanding a unique request, the time taken to load the site will double. Whenever possible, use CSS in place of images. Multiple style sheets should be combined into one. Scripts should also be placed at the bottom and reduced to the least number possible.
Reduce Server Response Time
The target should be below 200 milliseconds. Regularly evaluate the performance of your website and implement the latest tips to get top speed from your website. Automate processes as must as possible.
Use Compression on Images Wherever Possible
Quality content results in a bulk page that is slow to load. Compression reduces the bandwidth of the page. This makes such a page easier and faster to load. Compression cuts the loading time by up to 70%. Search engines and browsers support Gzip and other compression modes.
Enable Caching on Your Website
Websites store the elements of visitors to ensure that they do not require security authorization certificate the next time you visit the site. When these components are not required, it will take a shorter time to load the website on your page.
Minify the Resources Used Within Resources and Code of Your Site
The code on your website is messed by addition of numerous elements. Each space, indentation or line break you add on your website will affect the length and bulkiness of your page. They reduce the time taken to load your page. Minimize these elements to reduce loading time.
Other Site-Speed Optimization Tips
There are many other strategies based on the unique features of your website, hosting and internet use that determine the speed of mobile loading. They include optimizing images, the delivery of CSS, giving priority to above-the-fold content and reduction in number of plug-ins on your website. You can implement some of the tips without advanced technical IT skills. However, you will need a specialist developer to implement others.
AMP and Mobile page
Search engines like Google do not care about the technology that will be used in enhancing the speed of mobile loading. Whether you mix AMP and mobile technology is up to you. Your aim should be to enhance the speed of your page using legitimate means. Google will pay attention to the page that shows when one searches on the engine.
Only Slow Sites Will Be A Cause For Alarm
There are sites that are already fast. The impact of increasing the speed might not be significant and therefore will be unnecessary when viewed in Google terms. However, you need to worry about the user experience. Visitors will be impressed and spend more time on a page that loads fast. Unfortunately, Google has not indicated what ‘fast’ or ‘slow’ means. This means that you will be making a guess.
Furthermore, there is no indication of the weight that loading speed will get when during ranking. The solution is to look at your user experience. If you think that your website is loading fast, Google probably also thinks the same. If you think that it is loading very slowly, Google also shares similar sentiments. Assume that you are the universal user and test your experience on the site.
Intentions of the User Are Still Important
We all know rankings are not entirely tied to speed. There are instances where a person wants a specific website. In such a case, you will always rank high. Top ranking will still be given regardless of the speed of such a website. This happens because the intentions of the user are very clear. To rank top, therefore, your potential clients must be aware of your domain. Failure to make a clear search means that your site will be ranked based on other universal factors.
Preparing for the Mobile First Index
The switchover is not connected to mobile first indexing that is being implemented by Google. Further, there is no specific date given for the switch. This gives room for many other factors to intervene and affect ranking. The bottom line is that speed will be one of the factors that will determine your ranking. As a developer or business, it is your role to enhance the speed in order to make your website more competitive.
Google has also indicated that only a small fraction of queries will be affected by the mobile speed issue. Further, desktop searches are also important to Google for the moment. This means that your ranking will still be an issue of many elements.
Need Help Optimizing Your Website’s Site Speed?
At SEO Expert, we know the value of optimizing your site’s speed for search, and as we continue to move into a mobile-first world, it will be all that more important. Contact SEO Expert today for more information on how we can help you maximize your website’s potential!