You may be familiar with mobile optimization of your site, but you should go beyond with AMP—Accelerated Mobile Pages. If your company hasn’t considered building AMP Pages for your domain yet, we’ll dive deep into the benefits of implementing AMP in 2018 for your website.
What are Amp Pages and the AMP Project?
Many people who run websites aren’t familiar with AMP yet. It’s an open-source project that helps mobile sites to render instantly. If your customers complain how your website loads slowly and painfully, AMP may be the best solution. AMP is not owned by Google, but it’s supported by them, and Bing, Twitter, Pinterest, and more.
AMP pages 2018 first started in 2015. Media sites were the first who utilized the AMP implementation benefits as Google offered exposure through their “Top Stories” news carousel. The only way to get into the Top Stories on a mobile device was to use AMP. But even if you’re not a news site, your business can still enjoy better website metrics and revenue.
Why are AMP Pages Important for Mobile Sites?
Web users appreciate sites that load faster. It can also double the time that a user spends on the site, according to Google-sponsored research. And, for e-commerce sites that do use it, there can be AMP implementation benefits that offer a 20% increase in sales. That should be reason alone to do it.
Who has Implemented AMP Pages Already?
Other big companies have experienced AMP implementation benefits, including Walmart, Amazon, and Yahoo. The retailers have experienced increased sales, while Yahoo experienced 600M more visitors in one month.
Not all users know what AMP is, but a poll asked informed people if they’d be more likely to click on an AMP link. Over 50% were positive in their results.
So, no matter what type of site you have, these are all compelling reasons for creating AMP pages 2018. It will increase your rankings due to higher click-throughs (more traffic) from organic traffic, and gain higher site conversions.
AMP implementation benefits can involve increased speed, a better experience for your users or customers, and possibly increased revenue. But it will take time to implement the AMP version on your site.
Are There Any Issues With AMP Pages?
But there is one issue. The default tracking in Google Analytics is broken. This is one thing that your web gurus are going to need to fix. If a visitor clicks on a page from a Google search, then clicks on something within your site, it will treat them as two different sessions. Instead, Google has a fix and it’s called session stitching. But this is beyond the scope of this article.
You can check online to see real-life case studies of businesses who have tried the AMP implementation benefits. There can also be challenges. Generally, most sites saw an increase in organic traffic on mobile sites.
You may be curious about e-commerce sites. Generally, they too experienced fewer bounced rates and a higher conversion in sales.
Need Help Fitting AMP Page Implementation in your 2018 Strategy?
If you need assistance in finding out if switching to AMP pages 2018 will help your online business or website to increase revenues, please contact SEO Expert today to find out how it can benefit your business.