SEO has changed dramatically over the past few years. Local SEO has taken prominence as research reveals that people are attracted to brands that speak own language and are located in their vicinity. Using the following Local SEO Ranking tips you will optimize your site and make it ready for higher ranking with local searches.
Use Locally Optimized Meta Titles and Descriptions
Meta description tags and titles are elements of the HTML of your website. They give your page and its content a customized feel whenever search engines are looking for similar content. The text you tag will be displayed alongside the description of the results that are given whenever a potential client searches. This makes such text a mini-ad that will either cause potential buyers to take action or abandon your content.
For the titles and meta descriptions to work in your favor, they must be crafted expertly. The length and width of the result area should be considered. Google has enlarged the area to provide more space for you to ‘advertise’ the content of your website. Use this platform to speak in the local language such that locals can identify with your product. Here are useful tips you can use to craft the title and description.
Do not waste time on names or titles that do not add value to the search by the client.
Include local names, and especially that of your city and exact location of your business.
Use a tag word that should be placed strategically at the beginning of your content or title. This will capture the attention of any reader.
Consider that the results appearing after a search only give you one shot to convince the reader click on your site. Wasting characters will be blowing that opportunity.
Citations And Online Directories Are Valuable
Research has revealed that 4 out of every 5 local searches are made using search engines. Unfortunately, businesses are yet to claim local listings. This translates into missed opportunities that would translate into a lot of business. The listing must be professional, correct and consistent. There are many online business directories that you can take advantage of. Ensure that your listing is in respectable directories to avoid compromising on the character of your business.
Use directories that are recommended by your local commerce organizations and regulators. Such directories will raise the profile of your business and thus boost your sales. Include all details necessary including the exact address, phone codes, zip codes and name of the business. List the business in the right category as well. Any information that is wrongfully placed will confuse the search engine.
Test The Performance Of Your Business And Optimize
Make a local search targeting your business name and services. This will reveal your current performance. You can determine whether it is satisfactory or the performance is poor. Google My Business gives you such an opportunity to claim a slot and optimize it for search engines. Luckily, this service is free yet it offers the most incredible exposure you can imagine. To achieve this desired exposure, you need to optimize the entry.
Google verifies the information provided by sending a postcard to your address. You will be required to enter the pin in order to verify the information provided. There are strict rules on who can claim a GMB page. Only the owner has the honors of claiming such a page. Even when working with digital marketing companies, it is you to later provide the authorization for them to use your name and address.
Having claimed a page, the next step is optimizing the description of your company. The information required includes a description of goods and services, hours of business, payment types accepted and any other information you deem valuable. The logo or a photo of your business should also be included. They make it easier to recognize it physically when the buyer is picking items or making a physical purchase.
The sections provided for optimization should be adequately populated. Businesses that are based online and thus have no physical addresses have been catered for. You only need to conceal the physical address when setting up the Google My Business platform. Claim and optimize your page on all search engines to increase your chances of being found and making a sale.
Take Advantage Of and Engage With Your Online Reviews
Businesses paid little attention to reviews until it was revealed that 80% of buyers trust them, in the same manner, they trust recommendations. In fact, 7 out of 10 customers are ready to leave a recommendation if asked to do so. There are numerous highly resourceful apps you can use to track reviews in order to take the right steps. There are media platforms that alert you whenever your brand or product is mentioned. This gives you a feel for the reputation you are building on the ground.
Allow the views to show on your website. When potential clients see that your goods or services are receiving positive reviews, they will be compelled to order or buy from you. Reviews should also extend to social media. Today, social media is playing a crucial role in determining the perception of potential customers towards your business. Ultimately, reviews will affect your ranking on search engines.
Data Markup Should Be Structured For Local Searches
The structured data markup is added to offer more information to search engines. The information extracted includes the products or services you offer and reviews you have received. This tool is rarely used but those who have embraced it can confess the benefits it offers. It makes your business outstanding whenever a search is made. Ask a professional SEO technician to assist in optimizing your site in order to enjoy these incredible results.
Need Help Maximizing Your Local SEO?
These tips on how to rank for local SEO are just part of the steps you can take to boost your local searches. At SEO Expert, we take special care to understand your local market and help you optimize your results to rank locally. Contact us today for a competitive audit and tips on how you can start ranking locally!