It is important to put the right domain name strategy in place because it could enhance your marketing efforts. Although many small businesses do just fine with using one domain name, companies of all sized can certainly benefit from registering multiple domain names as a part of their domain name strategy. Multiple domain names can provide sound marketing opportunities to engage your customers which will help grow your business.
A domain name is extremely versatile because depending on the type of marketing campaign you’re running, you have the flexibility to tailor your approach. You can utilize a domain name for something that requires very little investment of your time or money. This is done by simply pointing a specific domain name back to your existing website, or redirecting it to your business’s social media page.
If you have more time and a larger budget, you can create a campaign-specific landing page or even develop an entirely new website.
High Targeted Campaigns
For instance, if you’re interested in launching a one-off marketing campaign that targets a very specific or distinct audience from your company’s core audience, consider using a different domain name that points to a new landing page.
It is a good idea to have a giveaway, special event, loyalty program, trade show or even a commercial as a unique domain name and landing page that is separate from your main website.
There are many benefits that allow you to:
- Tailor content specific to your targeted audience
- Try creative ideas
- Messaging that’s different from your main tone and feel
- Easy track your campaign’s results
Specific Products and Services
It makes sense to “brand” a specific product or service with its own domain name and website. For instance, look at a popular brand where their products have their own dedicated websites.
For example, let’s say you’re a realtor and want to showcase a high-end premium property. You could register the actual address as a domain name and direct potential buyers back to a targeted landing page that provides property details and photos.
Another example could be that you’re an established commercial architectural firm and want to expand into the residential area. It would be a good idea to register a new domain name with that specific market in mind and leverage it with a new website. Social media channels and branded company emails. This merits considerations because it may help with any confusion that may arise between your commercial and residential clients.
Start a Website
A website is one of the best tools to grow your business. It’s much easier these days than most people think. Social media presence can be a great asset, it may not provide the same level of marketing opportunities or credibility that a website does.
Registering a domain name is one of the first steps to starting a new business. That is because whatever name is chosen will represent the business’s space on the internet as well as a customer’s first impression of your business. A website builds up your domain name which gives you an online identity.
Promote Your Domain Name
You can start by building your brand with your domain name right away. Add it to social platforms that your customers visit frequently and online directories where your business is listed. That way no matter where your customers find you online, you can always drive them back to your main online presence.
Likewise, include your web address on your business cards, ads, email signatures, newsletters and any other collateral you give to your customers. This is a great way to promote your brand offline and gives potential customers an easy way to learn more about, and connect with, your business online.
In today’s internet-centric world, many use the web to look for and research products or services. So the name your customers associate with your business is an important step to not only build your brand online but possibly establish credibility.
We all know that marketing can be tough in a heavily saturated market. The great news is that you have many options when it comes to creating a domain name to help boost your efforts especially in terms of memorability and search.
- Particular day
- Season or holiday
- Campaign slogan
It is important to include these in a domain name because it could increase your marketing efforts and help grow your business.
Keep it Simple
If your domain name is unmemorable due to its length or spelling then your website may be losing its branding and marketing value. Domain names can be up to 67 characters long but remember that we live in a generation of tech-savvy but time-poor individuals so keep your domain name simple.
Having that said, avoid a domain name that is too abbreviated as it can be difficult to remember and obscure.
The obvious domain choice for your business that you might be thinking of is just your company’s name. This is a good starting point but be careful to not disorientate your users especially if your business name does not specifically reflect what you do.
Securing the generic equivalent of your product or service as opposed to just registering your brand name gives search engines a better idea of what your website is about and may help you generate type in traffic. Type in traffic is website visitors that land on your website by entering in keywords or phrases in their browser address bar.
Just to Recap
You don’t have to register thousands of domain names to succeed in today’s competitive marketplace. A good domain name strategy in place, you are able to use a few additional domain names to enhance your marketing efforts. This could help create more opportunities to grow your business and keep your existing customers and clients highly engaged.