SEO is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites are becoming more challenging. SEO is no longer about low-quality content loaded with keywords that please search engine crawlers.

The smartest approach to SEO comes in the form of content marketing and in order for it to work, we need human touch but also financial and creative resources. SEO and content marketing can work together to make a website successful.

Is Content Marketing Replacing SEO?

Some would say that content marketing is on the verge of taking over SEO completely. That claim is definitely exaggerated. It just doesn’t make sense to pull SEO and content marketing apart when they go together so seamlessly when there are such amazing results.

SEO is a narrow and technical discipline, content marketing suggests a more holistic approach and is generally broader which includes many types of content blog posts, videos, infographics, presentations and more.

Can’t Work Without Content:  

It needs keywords, words, and articles. Content marketing supplies that, bearing in mind the requirements first established by SEO. Think of content marketing as a practical application of SEO in the form of content.

Based on Keywords:

Experts dedicate a lot of time to researching and utilizing keywords. How can they apply these keywords? Stuffing websites with keywords doesn’t lead anywhere. Search engines are perfectly aware of these tactics and often punish sites that do so. The safest solution is content marketing. Content marketing means producing content which is written for humans to enjoy but also targeting particular keywords.

The Importance of Backlinks:

One of the most powerful SEO tactics is link building. A high-authority website or portal include a link to your site is a huge boost in the right direction. There are two ways in which you can get backlinks which are writing amazing content and hoping someone links to it or by using platforms that help reach publishers successfully.

Invest in Content Marketing

Just about five years, only the most prominent brands with multimillion-dollar marketing budgets could afford content marketing. They published on high-authority websites and portals as a way to acquire valuable links.

Back then, that type of promotional campaign was well outside the financial reach of small and mid-sized businesses. On average a typical marketer or SEO expert could only dream about such sophisticated link-building. Today the situation is completely different and getting in touch with publishers is easier than ever.

SEO is All About Content Marketing

There is no such thing as SEO without content. You need words, articles, substance, keywords, and verbiage. Content is king. The practical application of SEO is the very substance of content marketing. Content marketing consists of top-notch content, written for humans, and using the keywords that you’re targeting. When SEO and content marketing do what they’re supposed to do they work together perfectly.

Content is King:

The online publishing market is so different today because of the rising competition among smaller news website or niche blogs that attract advertisers with competitive pricing. Innovative content marketing tools help marketers make sense of the mature online publishing market, ensuring that they get publishing that offers the best value for money.

Content marketing is about creating content that audiences engage with and share, which boosts the website’s exposure on the web. Quality content that provides real value to users generates traffic to websites, adding authority to their content.

The Problem of Content Marketing and SEO:  

There seems to be a problem between the two because some people make the mistake of thinking that content marketing eliminates the need for SEO. Content marketing and SEO are actually two personalities of the same person. The problem, then, lies in the disconnect between SEO and content marketing. The only way to be successful is if you bring the two back together.

Differences Between the Two:

Seo and content marketing are distinguished from one another in several critical areas. They have points of differentiation but you still can’t separate the two entirely. SEO is narrower, and more technical and content marketing is broader and more holistic. There is a way these two converge. The way to apply SEO in a broader way is to channel its specific technical endeavors into content

The Two Come Together:

SEO makes demands and content marketing fulfills those demands. It is simple to think of it as a conversation between two people. SEO tends to state the requirements and content marketing fulfills them. There is no such thing as SEO without content. You must have words, articles, substance, keywords, verbiage. No one would argue that a fundamental component of SEO is keywords – researching them, utilizing them, and tracking your ranking of the in SERPS.  

SEO Demands Onsite Technical Optimization

SEO is more than just about blog articles, keywords, and backlinks. SEO is about optimizing the robots, enhancing metadata, utilizing proper tags, and constructing a strategic sitemap. This technical optimization is put in place for the good of the user – whether the user is searching, selecting, or reading your content. It’s accurate to think of these enhancements from a user experience. The technical SEO components are present in order to serve the user and promote your content.

How Content Marketing and SEO Fit Together

This does not mean they should be separated. We get technical specifications from SEO and implement them in our content marketing campaign, ensuring its success.

The success translates to both fields, bringing websites not an only higher rank but also new traffic, higher engagement and a conversion rate boost.

Do You Need Assistance in SEO and Content Marketing?

SEO Expert has a professional team who are trained in these areas and is here to help. Get in contact with our team today to get your business on the right track!