There is always a difference between the products we imagine and how we think it will change the lives of people and how well it fits the needs of individual users. It is this experience that causes users to switch from one app or store to another. In simple terms, it can be described as how well a store, product, app or service meets the expectations of the target user. One of the questions for most developers is how to test UX on my websites. Testing gives you a feel of what ordinary users will get once your product hits the market.
What is User Experience Testing?
User experience testing is conducted to give you an idea of how your product will perform in the real world when placed in the hands of real people. You will learn about user needs and validate what forms the basis of your design. It is also regarded as the process of understanding the attitudes, needs and behaviors of target users. You are required to use different methods of getting feedback. In fact, this process will also help you understand how your target users live their lives. This enables you to develop a responsive design that is aligned with their needs.
The description above suggests that there are specific methods and a perfect time for you to conduct the testing. Considering that users change preferences from time to time, a developer is required to understand the motivations, behaviors, and needs of clients in order to validate the proposed solutions or assumptions made during development.
Researching As An Amateur Or Professional
One of the characteristics of amateur testing is a failure to recognize and involve actual users. Most developers claim that they can test the experience on their own. This is never a good idea and will likely lead to a disaster in future. Professionals begin their development and design by listening to potential users. This will ensure that your design is not crowded with personal biases that do not necessarily apply to ordinary users. You must remember that the person you are designing for is not like you.
Insights from potential users can be viewed through the prism of exercising. Exercising more gives your muscles the strength they need. Failure to exercise will leave you weak. Similarly, seeking more views from users gives you a better understanding of what they need. You will be practically responding to their needs other than using assumptions.
User Experience (UX) Testing Steps for Web Developers
Research on user experience involves five main stages. You must form an idea, assumption or hypothesis for your project. This is followed by actual research on the ground where you find answers to your questions. Here are five steps that will guide you when researching on your user experience.
1. Identification of Objectives During UX Testing
Identifying your objectives helps you to understand the knowledge gaps that need to be filled. It is an evaluation of what you know against what you need to know by the time you develop the program.
2. The Hypothesis of User Experience Testing Results
Your hypothesis is an assessment of what you think you already know or understand about the user. You will test the existing knowledge against the hypothesis and expected reality during development.
3. Developing Your UX Testing Methods
Identify the methods that will help you collect data that is valuable to your design process. The methods chosen should be based on timelines set for the project and the manpower or resources you have to conduct and conclude your research.
4. Data Collection From Your Testing Platform
having identified the most appropriate methods for you to gather data, go to the field and meet potential users. Inquire about their preferences to get insights on what should inform your design. Encourage a candid sharing of experience to ensure that your product meets the expectations of users to the furthest extent possible.
5. Synthesize the Information Obtained From The Field
this is an opportunity to fill the knowledge gaps that existed. It also allows you to either approve or disapprove the hypothesis you had built before going to the field. The data collected from potential users also enables you to discover excellent opportunities in design that will shape the ultimate product. It helps you align your hypothesis with the actual needs of potential users.
The steps above may overlap and not even be as defined as you would imagine. However, the objectives of each step or stage must be met to make the design process concrete and fruitful. The process is aimed at eliminating assumptions and biases that misinform design and development and in the process reduce uptake of a product.
The Value Of User Experience Research In Product Development
User experience research offers incredible benefits to the developer, to the business and product user. It helps to eliminate uncertainty about the needs of users when the final product is released. This helps to increase acceptance once the product hits the market.
Benefits to the Product
you will obtain data about the best product to develop based on needs of users. The information helps you to especially choose the best option when faced with several designs to choose from.
Benefits to the Business
the process of design is an investment. This investment needs to be directed to products that add value to your portfolio. With user insights, you speed less and increase customer satisfaction because the ideas emanate from these users. This will reduce redesign cost by ensuring that you meet the expectations of clients to the highest level possible.
Benefits to Users
User experience research is primarily conducted to gauge the needs and expectations of users. This is the necessary bridge that links consumers with the company. You will view customers are human beings with very specific needs that you endeavor to meet.
The above UX Testing for Dummies can apply to all products being developed. Testing should be the first step to avoid delays during a redesign or sending the wrong message to consumers about your concern for their needs. Use the right procedures, tools, and methods to ensure that the results are satisfactory. A variety of research methods will give you a better understanding of what different users need for you to incorporate the views in the ultimate design.
Need Help Conducting User Experience Testing on Your Website?
We get excited by these small, but integral part of the web development process. If you’re curious whether or not your user experience testing process is producing results, contact us at SEO expert and our UX testing experts can help!