Proposal & Timeline

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Proposal & Timeline


If you’re ready to get results, you want to know how long it will take to see a growth in your search engine optimization. The longer you’re invisible online, the longer you’re leaving money on the table and giving customers to your competition. Let’s explore what’s involved in an SEO timeline and how quickly you can expect the process to last.

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Proposal & Timeline

Research

Before we dive into your SEO management, there’s a lot of work your SEO expert needs to do first. If you already have a thorough SEO analysis, much of that work is already done and we can get down to some of the nitty-gritty. Here you’ll find an overview of what happens when you start an SEO campaign and the timeline that it usually includes. Keep in mind that this is just a general overview and, depending on your business, its size and history and the SEO pieces you already have in place, your timeline could adjust accordingly.

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Proposal & Timeline

Vertical Market & Industry Background

We do a lot of digging into your vertical market and industry background. It’s important to understand what your company brings to the table and where it can offer expertise within a specific niche. This helps to determine your keywords and where we focus the content that will be on your website as well as the marketing and specific SEO strategies used to target your ideal audience.

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Proposal & Timeline

Available Data

The data your SEO manager pulls about your current SEO practices are a huge indicator of how much work there is to do for you to see results. We’ll take a look at Google Analytics to see where your visitors are coming from now and determine what needs to be done to court new visitors.

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Proposal & Timeline

Determining Goals

You need to have an end goal as a baseline to measure your success. Using the data collection as a guide, we will set realistic goals on what can be attained during a first-round SEO implementation. A new business can’t always expect a first-page spot on the SERPs, but we can determine a realistic expectation that we can meet and exceed. Other goals could revolve around keywords to improve, organic search traffic increase and revenue—as well as the SERPs.

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Proposal & Timeline

What’s Your Competition Doing?

You never know what your competition is doing behind the scenes. They could be pouring money into their websites and hustling to boost their SEO. If your competition is outpacing you on SEO, it could take a bit longer for you to see results. But any SEO expert worth their salt will be able to find research what the competition is doing to help move you forward faster.

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Proposal & Timeline

Age of Your Business

If your business is brand new, it’s challenging to establish credibility online. This takes time, and a new business can’t expect to land on page one of the SERPs right away. It takes some finessing and playing with some SEO tricks, as well as time to establish a name for yourself.

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Proposal & Timeline

The Proposal

It may feel like you’re committing your lifetime to the marriage of SEO and your business, and you essentially are. We want to ensure that your SEO strategy is well-matched to your business and its brand. We take all the factors involved in SEO and put them together for you.

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Proposal & Timeline

When You’ll See Results

A very important thing that business owners often forget is that SEO is a behind-the-scenes service that not everyone will see right away. It’s hard to remember that your website is changing on the back-end, which might not always be visible on the front-end. And it will take some time to see results. SEO professionals know how important it is to keep business owners in the loop so they know where their investment is going. You’ll get a full report of where we are in your implementation schedule and answer any questions you have about where we’re seeing results.

What the Process Looks Like


Every business is different and has a unique set of needs. However, the overall process of search engine optimization follows a typical timeline (and is then customized to the needs of the client).

Proposal & Timeline

An SEO analyst evaluates the site’s current SEO statistics and researches trending and valuable keywords. From here, the analyst can make recommendations and creates an SEO strategy to meet the client’s needs. This is typically a 30-day process.

Proposal & Timeline

Then a copywriter provides feedback on the SEO strategy and uses an SEO compliance checklist to create unique, brand-relevant copy that’s rich in keywords and white hat SEO strategies. This is typically a 15-day process.

Proposal & Timeline

A graphic designer uses the SEO analysis and the copy and works with a branding expert to develop visually appealing graphics that speak to the client’s ideal audience. The graphics complement the copy to create a seamless and cohesive website. This is typically a 15-day process.

Proposal & Timeline

Finally, a website developer creates the files needed to create the site and uploads these files to the content management system. The developer also works with the graphics and branding team on page layout to enhance SEO relevance. This is typically a 30-day process.

Proposal & Timeline

Once the SEO strategies are fully implemented, the process starts over. The next time around, the process goes more quickly because much of the development and research is already done. But we need to continue to add content and tweak the website as we analyze the results and adjust the goals.

Proposal & Timeline

Your Return on
Investment

 

Proposal & Timeline

Why Ongoing
Management?

 

It’s a Process


As we’ve said before, a fully vetted SEO plan is an ongoing process. Depending on may factors (the size of your existing website, the history of your business, your industry, your goals), it could take three to six months to work through the plan and be ready for reanalysis. Be patient, because your team will share information with you throughout the process and keep you up-to-date about what they’re doing and where they are with the results.

We’re on this trip with you and it’s our job to make sure you’re getting the results you need.

Research

Before we dive into your SEO management, there’s a lot of work your SEO expert needs to do first. If you already have a thorough SEO analysis, much of that work is already done and we can get down to some of the nitty-gritty. Here you’ll find an overview of what happens when you start an SEO campaign and the timeline that it usually includes. Keep in mind that this is just a general overview and, depending on your business, its size and history and the SEO pieces you already have in place, your timeline could adjust accordingly.

Vertical Market & Industry Background

We do a lot of digging into your vertical market and industry background. It’s important to understand what your company brings to the table and where it can offer expertise within a specific niche. This helps to determine your keywords and where we focus the content that will be on your website as well as the marketing and specific SEO strategies used to target your ideal audience.

Industry background research gives us further insight into your competition, the history of your industry and any trends that might help to drive business. For example, if you’re in the financial services industry, knowing how and why business fluctuates and some of the extenuating circumstances is vital to your success—whether you invest in SEO services or not.

Part of this also includes deploying a site analysis for all relevant competitors. This is typically a manual process that involves an even deeper understanding of the vertical market and industry. We look for domains to benchmark so we can go back and compare them during the implementation phase.

Available Data

The data your SEO manager pulls about your current SEO practices are a huge indicator of how much work there is to do for you to see results. We’ll take a look at Google Analytics to see where your visitors are coming from now and determine what needs to be done to court new visitors.

A thorough analysis of your current site is part of the data pull. Not only will we look at the content and back-end SEO, we’ll also find out who is using your current website site map to pull and index content. Using this information, we can match your company’s brand with keywords that make sense and complete an algorithmic data analysis of all data points. This is where we use SEO Expert’s 15-year SEO algorithm to encompass all available, relevant data points.

Determining Goals

You need to have an end goal as a baseline to measure your success. Using the data collection as a guide, we will set realistic goals on what can be attained during a first-round SEO implementation. A new business can’t always expect a first-page spot on the SERPs, but we can determine a realistic expectation that we can meet and exceed. Other goals could revolve around keywords to improve, organic search traffic increase and revenue—as well as the SERPs.

What’s Your Competition Doing?

You never know what your competition is doing behind the scenes. They could be pouring money into their websites and hustling to boost their SEO. If your competition is outpacing you on SEO, it could take a bit longer for you to see results. But any SEO expert worth their salt will be able to find research what the competition is doing to help move you forward faster.

We take the time to do a manual comprehensive site analysis on relevant competitors to try to understand your vertical market and industry that much better. This helps us to identify domains to benchmark that we will eventually compare your site against and also pull some industry best practices for future use.

Age of Your Business

If your business is brand new, it’s challenging to establish credibility online. This takes time, and a new business can’t expect to land on page one of the SERPs right away. It takes some finessing and playing with some SEO tricks, as well as time to establish a name for yourself.

The Proposal

It may feel like you’re committing your lifetime to the marriage of SEO and your business, and you essentially are. We want to ensure that your SEO strategy is well-matched to your business and its brand. We take all the factors involved in SEO and put them together for you.

There’s a lot of research and behind-the-scenes work that goes on as we prepare a proposal that meets your unique SEO needs. By doing an initial entry-level analysis and the research discussed already, we’re able to better gauge your needs so we can provide an effective proposal.

A quality proposal will include a list of deliverables, from an SEO plan to a new website and a timeline for SEO results and a list of when ongoing updates will occur. As part of our proposal, we’ll include all of our services that make sense for your business. This includes:

  • • Website Development
  • • Keyword Analysis
  • • Branding
  • • SEO Management
  • • Copywriting
  • • Ad Management
  • • Graphic Design
  • • Email Marketing

And, in the end, you’ll know exactly what’s going to happen and a rough idea of when. We can’t guarantee a specific timeline because there are so many factors involved and so many balls in the air. But we can—and will—give you a general timeframe with benchmark dates so we can all stay on track.

When You’ll See Results

A very important thing that business owners often forget is that SEO is a behind-the-scenes service that not everyone will see right away. It’s hard to remember that your website is changing on the back-end, which might not always be visible on the front-end. And it will take some time to see results. SEO professionals know how important it is to keep business owners in the loop so they know where their investment is going. You’ll get a full report of where we are in your implementation schedule and answer any questions you have about where we’re seeing results.

Typically, initial results start to show in 60 to 90 days, then we start to repeat the implementation and management process to continue to drive results forward.

Your Return on Investment

We know how important it is for you to see results from your investment in SEO. We can’t agree enough! We want you to be comfortable with where we’re going with your SEO strategy, especially since so much of it is behind the scenes.

Through each major milestone in our process, we’ll keep you informed. And we’ll also provide you a comprehensive report that details the results we’ve attained for you so far. Just some of the items on the report include:

  • The keywords with the biggest gains
  • The most valuable keywords
  • Pages that are organically ranking
  • Biggest opportunities for improving ranking
  • Keywords we need to work on
  • Overlaps between organic SEO and PPC campaigns
  • The domains (your competition) that gained or lost clicks on your keywords
  • The value of each new click to your website

This comprehensive report lets you know what SEO Expert is up to and also helps us to determine next steps in your SEO management.

Why Ongoing Management?

We’ve said before how important it is to view SEO as a long-term investment and not a one-and-done proposition. Not only will your business grow and change, but your competition will too. It’s important to stay on top of your competition and continually look at what they’re doing to boost traffic to their website—so you can beat them at their own game.

Not only that, but the internet is also constantly changing. What works in Google’s algorithms today probably won’t work three months from now. But you’ve got better things to think about than that. That’s why having an ongoing SEO management plan is so vital—so you can continue doing business as usual without worrying about whether anyone is looking at your latest blog post. You can leave that job to the SEO experts.

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