Overview of Needs Analysis
The needs analysis is the meat and potatoes of developing a marketing strategy. A needs analysis consists of breaking down goals, defining aspects of your brand or business and quantifying many small components of your website or business. It provides your development and marketing team with an image of your website, business or personal brand (or all three) that allows for a targeted marketing campaign.
Without a needs analysis, you won’t have a defined plan and may be wasting time, money and effort on something that doesn’t benefit your business or your end goals. This is quite possibly the most detailed aspect of any strategy management service, but it is also the most beneficial. When you take a close look at the details needed to fill in the “big picture,” you’re unlocking your success.