Web Development

Why is Web Development So Important?

When you decide to launch a website, especially as a small business, you must first plan how to create the website. You will quickly learn that it’s not as simple as point, click, and launch. You must have a great layout or “theme” chosen that reflects the style of your business or message, like you find on WordPress or GoDaddy. Sometimes you can create a custom layout using editing codes like CSS or HTML, which may be beyond your abilities if you’re not familiar with web development. Then you must consider what pages you want listed on your site, and whether you want to have an online store, a blog, or any sort of resource page that links to further content. A properly developed site will also have contact forms for users to fill out if they’d like to be presented with more information, and you’ll have to format and fill a number of pages with information about who you and your company are. On top of all that, your web development must flow well, and be executed properly in order to make the website function as it should. It is crucial to have a plan and a checklist for your website, to ensure you do not neglect any stages.

When Should You Outsource?

Many people find that web development is beyond their abilities, and seek to outsource the project to someone who has more knowledge and experience. For small businesses, however, a Grade A web developer may be more than slightly out of budget. This forces business partners back to Square One: How will we build our website? You’ve already established that you don’t want to (or can’t) do it yourself, but you also don’t want to get burned by a website developer with a hefty price tag.

There is an alternative. SEO Expert provides unique web development services for the middle road: those who don’t want to do it themselves, and those who don’t want to pay an arm and a leg for someone else to do it. Our services are provided with your specific business in mind, and we cater our web development process to exactly what you need. SEO Expert also emphasizes great web design, with special emphasis on:

• Navigation
• User experience
• Functionality
• Layout
• Searchability

Why SEO Expert?

Some web developers offer mediocre services at a hefty price tag—and then tout about the great deal you’re getting. While this is great for them, it is not so great for startups or small businesses that lack revenue to pay such a premium. Services offered by SEO Expert allow business owners and clients to develop a website with a much more attainable budget. Using site-building platforms like WordPress, SEO Expert customizes your website while keeping it simple and affordable.

Most of the time, people seek web development services because the technical aspect of a website is rather specific, and can be hard to learn. What SEO Expert offers is a thorough evaluation of HTML, meta descriptions and analytics to ensure that your website is attracting maximum traffic and providing the most original and useful content for users. SEO Expert uses its advanced design abilities to customize your site to your business style to create the most beneficial user experience possible. Mobile devices have surpassed desktops in usage, and SEO Expert ensures that your website is formatted to this new technology. To truly surpass the competition, having a beautifully designed and visually appealing site will give you a great edge.

For those businesses that are hoping to develop a website along with an ecommerce store, SEO Expert can help through a number of platforms, like Shopify, WooCommerce, GoDaddy and more. This allows you to create a website that will not only attract traffic, but will generate revenue for your business. This is also a great option for those that already have a traditional website, but want to break into e-commerce. By utilizing a web development provider, you will save yourself time and energy, and possibly even cash. Your website will have flow and function that surpasses what you could have generated by yourself, and your website will be ready to launch as soon as you utilize SEO services.

SEO in Web Development

After you’ve created the general layout and content for your website, it is essential in today’s search engine-reliant world that you use SEO. Of course, this is probably not what your business specializes in, and it may sound daunting. The first step would be to create your basic web design, and plan for what content or products you’re planning on filling your website with. Once you’ve got this done, a keyword analysis should be prepared using any (or all) of the major search engines. This will show you what keywords (words that are used to link your site to search engine results) are best to use on your website.

Adding Keywords

After you’ve received this analysis, you can insert these keywords into your headers, your URLs and your original content. It is important to use these keywords in places that are legitimate; don’t throw “kitten” or any other high volume search word into your content just in hopes of getting more hits on your site. SEO Expert emphasizes the use of “white hat” SEO, which is essentially using keywords for good rather than evil. Only use keywords where they are necessary, where they make sense and where they improve a potential visitor’s ability to find your content or site.

SEO Expert can provide analytics that either show where your current site is in terms of search results, or where it will be once you’ve launched it using SEO services. They also help you create and customize content that allows you to maximize your SEO, and hopefully move up your search page placement. SEO implementation is a constantly changing aspect of your website, and SEO Expert can help you stay on top. Once you’ve completed the initial SEO work, you can create a sitemap and prepare to launch your site or relaunch it if you’re revamping it.

Submit Your Sitemap

A sitemap, compared to most SEO services, is fairly basic and will help your site’s traffic exponentially. A sitemap is merely a text list of all your pages, links and major keyword content that you want a search engine to “bookmark” for future searches. So when someone searches for a keyword that you’ve placed within your site or content, the search engine you choose (you can create sitemaps for multiple search engines) will place your content on the search results page. The more relevant your content, and the more you’ve provided in your sitemap, the further up on the search page list your site will appear.

SEO Expert helps with the sitemap as well, as this is the SEO strategy that needs the most updating. As you add or change your content, you need to update your sitemap accordingly. For many small business owners, the day-to-day is hard enough to manage, without worrying about constantly finding ways to improve traffic to their site. SEO Expert excels at the maintenance and updating that SEO implementation requires, allowing you the ability to focus on what matters most: your business. As the market changes, and as search engine analytics change, SEO Expert will keep your website flowing and attracting traffic.

Launching Your Website Is Not the End

Finally launching your website into cyberspace after so much intense planning and analysis, you and your business partners are bound to feel relief and elation. The website is done, people will find it and all will be well, right? Well, you should definitely enjoy the original launch, as it is very exciting. However, launching your website is not the end of website development—it’s only the beginning.

SEO services and web development are a constantly changing, ongoing process that allow you to remain competitive and place as high as possible in those search engine result pages. When you do not keep on top of your content, keywords, sitemaps or SEO implementation in general, your website will be pushed further and further back in the ranks. SEO Expert understands this, and helps clients and their websites continue to flourish past the initial launch. Many times, a website will experience growing pains, and the SEO must be re-analyzed and re-implemented in order to get higher page ranks consistently. This means that the first launch of your website will probably not be the last, and the content will be updated and changed in order to maximize your return on investment, so your SEO implementation works for you.

When to Revamp

If this website is one you’ve had for a while that you are revamping in order to generate more traffic or revenue, SEO Expert understands the need to constantly update and push your SEO content into search engine traffic. If this is not your first website, or you’re hoping to add e-commerce to your website portfolio, SEO Expert helps you continually update your content, products, and information in sitemap functions so that your website will be found by those who are looking for what you’re selling. It may sound like a complicated, difficult, never-ending project but with SEO Expert, the work is simple and the results are exactly what you want.

In essence, what great SEO services and web development provide you and your business is higher traffic, organic clicks from search engines and search results, and better visibility among your competitors. The process may be more intensive than some people originally expect, but the outcomes are exponentially better when you develop a website with great design and proper SEO utilization. Let SEO Expert develop and implement your website, so you can experience the maximum ROI.