Fill a room with like minded professionals who have a vested interest in your business or your industry and you have a public relations coup that generates curiosity in your business and drives traffic to your website.
Public relations is important. But what you may not realize is that just as social media and effective marketing drive web results, so does public relations. And public speaking falls right in line with this idea. As a business owner, you can use public speaking as a way to get word out about your business—whether you hire the right speakers to come to your event or you visit events and trade shows to speak…
Engaging the right speakers for your event is critical to success. And sometimes the right speaker has no direct connection to your organization. He or she is a hired gun, paid to generate interest and unite the crowd. In short, the best representative of your company at a big event might not be your SEO. Let us explain…
When you hire SEO Expert for speaking services, you get the best of the best in SEO and business leadership. Our principals are experienced in both and come prepared with a comprehensive and authoritative knowledge of your industry as well as an enthusiasm that will make attendees happy to be there—and share their experiences widely.
SEO Expert can help engage your audience and speak on a number of different topics. Some examples include:
Search Engine Optimization: You have a message to share with the world, and SEO can help you do just that. It connects your web development, your email and social strategies, your direct and referral traffic and even your affiliate marketing. And it involves both front-end and back-end development strategies that get your content in front of as many people as possible.
Brand Marketing: So much more than just your brand name, brand marketing is about who you are, what you do and the message you send out to the world. It goes well beyond a simple logo or color schemes and wraps in the purpose for building the business, your company values and personality and how you communicate your brand to your audience.
Online Advertising: Your business needs to go where your audience is. And if they’re like most people today, they’re online. But online advertising can be tricky to tackle, especially with ever-changing rules and algorithms.
Systems and Workflows: A successful business runs on a system, with workflows guiding projects through the pipeline from beginning to end. As a multi-faceted organization with many balls in the air at once for all our clients, we’re experts in keeping the ball rolling. And we can speak on the importance of these systems, as well as how to get the whole team on board for seamless client experiences.
Of course, we’ve worked with such a wide range of clients over the years that our expertise doesn’t start and end with SEO and online marketing. We can tailor our presentations to your specific industry, including:
Don’t see a topic that fits your specific needs? If we’re working with you on your website and your content, we’ve committed to becoming an expert in your business. And that means that we can work with you to develop a presentation that will not only engage those attending your event or conference, but encourage them to share their experiences to give you the biggest bang for your online buck.
The benefits of your event don’t have to end the day you break the stage down. Instead, find ways to maximize the impact of your event or trade show through effective use of online tools.
Professional-quality video is a powerful way to preserve snippets of your event for years to come. Have your speakers professionally recorded, with their permission, and upload the videos to your YouTube channel. You can then embed your videos on your website or include them in blog posts that summarize some of the main points. This is a great way to repurpose your content.
Slideshare offers another publishing tool for presentations and allows users to “borrow” the presentation on their own blogs or websites. Users can also share a SlideShare to social media, expanding the reach of a presentation even further.
Follow up with attendees with an email campaign that re-ignites their ah-ha moments and encourages them to take action. Done right, this could be the difference between a sale or no sale.
You’re an expert in your industry, with knowledge to spare. Seeking out speaking engagements within your industry (and complementary industries) is a great way to get the word out about you and your organization. If you’re an engaging speaker, you can help drive traffic to your company’s website or generate social interest
Public speaking opportunities are out there for the taking, if you’re looking in the right place. And when done well, it’s a great opportunity to get the word out about your organization and drive more traffic to your website—boosting your SEO and your revenue.
Public relations is important. But what you may not realize is that just as social media and effective marketing drive webresults, so does public relations. And public speaking falls right in line with this idea. As a business owner, you can use public speaking as a way to get word out about your business—whether you hire the right speakers to come to your event or you visit events and trade shows to speak.
But presentations are typically live, with little opportunity to showcase your website, right? Not always. Read on to find out more about how public speaking can help boost the SEO for your website.
Attendees at your events are just like the rest of us. If we hear about it, we Google it. When a speaker addresses a topic, be it world peace or the latest in industrial technology, the audience is out there running a search. The right, enthusiastic speaker with the right information can drive traffic exactly where you want it—on your site.
If you’re savvy enough to invite your business partners and even a few relevant bloggers to your event, you’ll reap the benefits. Both professionals and bloggers share information. The right speaker gives them something to get excited about and, thus, something to write about. Chances are these guests will link directly to your site, giving you a white hat link and a position of authority within your industry.
With energetic expertise, the right speaker will charm your crowd, creating excitement about your organization, your business, your product line, or whatever it is you are marketing. In an act of charitable goodwill, you might also invite the movers and shakers of your industry to attend. Chances are they, too, will repay you with a mention of your event on their own sites.
Engaging a dynamic speaker is a great way to boost your reputation, your brand and your business. With more and more time spent online, spending time offline has become something of a novelty. A good speaker at a quality event gives us a chance to take our eyes off the screen and to spend time interacting with a human—right in front of us. It builds community and allows your audience to see the face and personality of your business, even if the speaker is hired talent. With the right speaker, your event becomes a conversation about something fresh and new: a common interest with a common goal.
There’s nothing worse than attending a conference and sitting, mute, for days on end while a speaker talks at you, rather than to or with you. But having quality speakers at your event isn’t just about engaging the audience that’s sitting in the crowd. It’s about engaging the audience that didn’t come to the event too.
Your audience extends far and wide—across borders and oceans. Not everyone is an employee or brand ambassador, but a great speaker can turn your audience members into your online cheerleaders. An event hashtag can encourage those in the physical audience to share photos and links from the event, generating awareness and engagement from anyone with an interest in your organization, no matter where they happen to be.
Engaging the right speakers for your event is critical to success. And sometimes the right speaker has no direct connection to your organization. He or she is a hired gun, paid to generate interest and unite the crowd. In short, the best representative of your company at a big event might not be your SEO. Let us explain.
All businesses look for ways to make meaningful change, and the right speaker can help you make that change. He can fill the room, bring fresh understanding and solidify what it is you’ve been saying all along. And, most importantly, the right speaker can inspire. If your chief or other executive isn’t a natural speaker or performer, the message could flop. It’s times like these that hiring on a speaker to deliver a message to your audience might be the best course of action.
What’s the Buzz?
When you hire the right speaker for the right crowd, you create a sense of community. You strengthen the notion that you are all in this together, and you create the excitement needed to propel your business forward. Whatever the topic might be, you owe it to your event attendees to get the right speaker up front to upscale your organization.
Do your research and find the speaker who has experience engaging audiences and generating tons of buzz throughout the industry. Make sure the topic is meaningful to event attendees. It doesn’t have to align perfectly with your product or service, but may rather illustrate a different way to think about an idea. Above all, the message and the speech needs to be powerful and entertaining enough to generate a buzz online—whether attendees share through social media or blog about their experience, it should generate thought value that leads back to your website.
The right speaker becomes a momentary commander in chief, a temporary guru with great authority. He has the knowledge and opportunity to guide event attendees on an excursion they might not otherwise have taken or explore a thought process that they wouldn’t have aligned with otherwise. With a room full of individuals ready to be informed and entertained, a good speaker is the ideal artillery to propel an audience toward new ideas. Through personality and expertise, armed with valuable information, the right speaker can create a paradigm shift, which is what so many businesses need in this ever-changing online world. And with new ideas comes new ways of doing things and, ultimately, increased revenue.