Overview
Email marketing is here, and it is definitely now! The days of cold calling and licking or pasting stamps on direct mail pieces is over. And the results are clearly indicative of the fact that people all over the globe are interested in shopping, learning, searching for information and just plain intent on doing their own “thing” in the privacy of their personal spaces – be it a cubicle, office or home – and on their own computers. This fact has driven business into a whole new spectrum of selling online and selling online means search engine optimization techniques and best practices that business owners must continually review, update and modernize.