What is PPC Advertising?
Fundamentally, with PPC advertising you pay a pre-arranged amount of money for each visitor that finds your website through your online ad. Unlike running ads on the radio, TV or newspaper, with PPC you only pay for potential customers who make the effort to “click” open the link in your ad. With SEO Expert, PPC is much less risky than traditional advertising because we let you set the budget, the price you’ll pay per click and then measure exactly how much traffic you gain from each of your ads. In today’s digital economy, PPC advertising has transitioned from a luxury to a necessity. Luckily, the costs of running a PPC campaign have come down significantly over the last decade, making them affordable for most growing businesses.
While there are several types of PPC ads, the most common type is called paid search. And any campaign using paid search must also feature a mobile strategy to attract people using tablets and phones, in addition to online visitors. This is easily the most cost-effective strategy for building your customer base. And our staff of experienced nerds is here to walk you through paid search, making it as easy as possible for your website to explode with new clients.