Page Text (Copy)

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HTML for SEO – Page Text SEO


The technical requirements for on-page text (copy) in websites is more of an art than a science. This is mainly because while there are many data points to follow for on-page copy, there are no definite recommendations or standards by which to grade a website’s content.

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Page Text (Copy) SEO

Measurable Results


What many SEO experts do know is that using HTML inside your website’s text (web copy) provides some of the most measurable information on your content. For example, if you share a blog article, and you don’t use SEO or HTML practices (like keywords, title tags, links, etc.), you will have no click rate or keyword analysis to view after a few days of posting. You will essentially only know that someone visited your site, but you won’t know how they found it or where to get more visits. While there aren’t many requirements or suggestions on what kind of content you can place on your website, if you really want to increase your rate of conversion (whether that is followers, subscriptions, new clients, or sales), you will have to incorporate HTML into your web copy, and also into your SEO campaign.

Page Text (Copy) SEO Page Text (Copy) SEO Page Text (Copy) SEO Page Text (Copy) SEO Page Text (Copy) SEO
Page Text (Copy) SEO
Page Text (Copy) SEO

Basic Content

Let’s start with the meat and potatoes of your web copy: your content. This can be a blog, an article, a review, a product description, a video, an About Us page—whatever information you need on your site. You want to provide content, and really quality content at that.

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Page Text (Copy) SEO
Page Text (Copy) SEO

Optimizing Your Content

If you’re hoping to create the most optimized content, you must first start with quality content. Make sure whatever you’re sharing on your website is relevant to your message, your service or your audience. Don’t work your content around your HTML or SEO operations. It’s also important that whatever HTML code you’ve used (that contains keywords) is reflected in your content.

Page Text (Copy) SEO Page Text (Copy) SEO Page Text (Copy) SEO Page Text (Copy) SEO Page Text (Copy) SEO
Page Text (Copy) SEO
Page Text (Copy) SEO

Analyze Your Content

One of the best (and worst) parts about SEO is that it is fluid; it is always changing. This means that your website and its content need occasional tune-ups to make sure they’re providing you the maximum amount of traffic and conversions. This is great because it means that if something isn’t working, you can fix it. This also means that if something is working, it’s not guaranteed to work forever. This is especially relevant to your web copy.

Page Text (Copy) SEO

Using Tags

Page Text (Copy) SEO

Meta Tags

Update Your HTML Approach


To update your HTML approach to your SEO campaign, you can always try:

Page Text (Copy) SEO

Running a new keyword analysis

This is simple, and lets you know if you’re using the best words

Page Text (Copy) SEO

Changing your filenames

And <h1> and <title> tags to reflect new keywords Remove old keywords that perform as well

Page Text (Copy) SEO

Freshening up your meta description

With new content or just new keywords

Page Text (Copy) SEO

Adding or deleting content

Compare how your competitors rank in SEO in regards to content length. If they have more clicks and have longer content, try adding longer content

Page Text (Copy) SEO

Using HTML to highlight text

HTML can create unique breaks, bullet points, and font on your webpage to make it more appealing to the reader

HTML is one of the most overlooked aspects of an SEO campaign. If you utilize these simple steps in your own web copy, you’re going to put yourself well above your competition.

Basic Content

Let’s start with the meat and potatoes of your web copy: your content. This can be a blog, an article, a review, a product description, a video, an About Us page—whatever information you need on your site. You want to provide content, and really quality content at that. Once you know what you’re slated to provide on your website, you should also evaluate the technical “backdoor” aspects of your content; how it’s formatted using HTML code, what search engines scan through your HTML code and what filenames are highlighted using HTML. Without HTML in your basic text, you’re not going to allow search engines (or the people that use them) to find your content.

Optimizing Your Content

If you’re hoping to create the most optimized content, you must first start with quality content. Make sure whatever you’re sharing on your website is relevant to your message, your service or your audience. Don’t work your content around your HTML or SEO operations. It’s also important that whatever HTML code you’ve used (that contains keywords) is reflected in your content. For example, if you have filenames for videos, images or links that include keywords like “nanny-life-child-care,” you better have those same keywords in your web copy. If you don’t, Google and other search engines may not even use the material because the content doesn’t match with your use of HTML. Even if you’re not trying to be “dishonest,” advanced search engine algorithms are only looking for HTML and keywords that match up.

Analyze Your Content

One of the best (and worst) parts about SEO is that it is fluid; it is always changing. This means that your website and its content need occasional tune-ups to make sure they’re providing you the maximum amount of traffic and conversions. This is great because it means that if something isn’t working, you can fix it. This also means that if something is working, it’s not guaranteed to work forever. This is especially relevant to your web copy.

If your written content is on point, fills the need for quality and applicable content for your audience, and gets you a lot of conversions (in whatever form that may be), odds are you’re not going to experience a constant influx of increased hits on search engine results pages. This means that you can incorporate new content with HTML optimization, including new tags, new filenames, and new keywords to get more hits through various interfaces. Or you can just freshen up old content. A lot of bloggers and writers know that the best way to stir interest is to “re-publish” old stuff so that new readers can find it. This works for anyone, no matter what niche your website serves.

Using Tags

Speaking of HTML and keyword matchups, it’s critical to understand tags. Tags are the Holy Grail of HTML in regards to SEO. Tags are the first thing that search engines “crawl” when they’re analyzing your web copy. Without tags, your website won’t have a name on a search engine results page. That’s not a great way to impress users, now is it? Then there are H1 tags, which essentially provide a name for your page and a place for users to clearly see what they’re looking at when your page pops up in their browser. While <h1> tags aren’t nearly as crucial to the first impression, they are still a great asset in regards to SEO because search engines do store that information for their algorithm.

Meta Tags

There are also tags like the meta description, which is not displayed in the body of your text per say, but you can use “snippets” of your content to describe your website. A meta tag is going to show search engine users a three-line clip of what your content is about, and if your content is most relevant to the user, you get the click. This is why it’s so important to have quality content first, followed by an excellent understanding of HTML. Insert a clip of your blog or article into yourtag, and watch your visit count rise.

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