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H1 Tag SEO

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H1 Tag: What is it?

The H1 tag, or the header tag, is the largest font in a document. It’s called H1 because of the location in the HTML code, notated by <h1> within the formula itself. Without the H1 notation, the font will show the same as the rest of the document.

Because the H1 tag is the head of a document, it is often confused with the title. These are two entirely separate aspects of HTML, however. It should also be noted that H1 tags and title tags do very different things regarding advancing the odds that your website or page will be found in search engine results. H1 is imperative in HTML, and it also carries some weight in how a search engine’s algorithms look at your web page.

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H1 Tag SEO

Titles vs. Headers

Much of HTML has very specific nomenclature. For example, people may use titles and headings or headers interchangeably. In HTML, this won’t fly. Rather, <title> and <h1> indicate two entirely different things within the body of a web page, and also influence Search Engine Optimization (SEO) very differently. If you don’t have text in your <title> area, your website will pop up as “Untitled” in Google or other search pages. That’s not ideal if you want people to click on your page. With <h1>, if you don’t have any text in this area, you just don’t have a header to your page, which is the largest style font and the title of the content. As a result, <title> tags are vital to SEO while there is a little more wiggle room with <h1>. H1 is helpful in organization, and depending on which edition of HTML you are using, it may work entirely differently.

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H1 Tag SEO


Every article you read has a header, right? Even product pages have headers, large font descriptions or names at the top of the page. Headers are vital to understanding the content. They are also crucial in helping people find your content. For example, if you have an <h1> location in your HTML document, you can either keep the name you have written, like “10 Ways to Beat Winter Blues” or add in keywords. Keywords are based off an analysis of what people search for in your category, and help search engines connect your content to search queries. So if people search for “Ways to beat winter blues,” you have that keyword phrase built into your H1 tag. Boom, more views! If keyword analysis shows that different phrases work better, it is simple to change your H1 tag to a new phrase, like “10 Ways to Cure Winter Blues,” etc.

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H1 Tag SEO

H1 Images

Another neat thing about H1 tags is that they can be images as well as text. Many times, web developers use logos as H1 tags. Essentially, the <h1> formula is placed inside the image file name, and this is especially useful when increasing keywords. With an image H1, you can insert numerous keywords into the file name, like winter-blues-cures-treatments.jpg for example. This covers much more keyword ground than you could use if you were just using text as your header. You should review the information on File Naming Convention (FNC) for more clarification on how to tag images for SEO purposes.

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H1 Tag SEO

Important HTML News

With each new “edition” of HTML, the h1 tag language changes. For example, in HTML4, only one <h1> was used per page. Now, with HTML5, each section actually starts with an <h1>. For this reason, H1 tags are becoming less influential in rankings for SEO. It still ranks, however, and should be utilized properly. Whichever edition of HTML code you use, be aware of the changing standards for <h1>. It may make the difference in your layout and your performance.

Tips for Creating the Best H1 Tag

While making a headline is fairly simple, creating an H1 tag for HTML and SEO purposes is slightly more complicated. There are a couple of tips that help keep you on track with your <h1> tag.

H1 Tag SEO

Only use one H1
tag per page

Some people load their pages with H1 tags because they have more weight than other tags (h2, h3, etc.), however more than one H1 tag will not get you more ratings.

H1 Tag SEO

Keep it short and

Make sure your tag reflects the content and don’t use keywords that are not part of your content.

H1 Tag SEO

Keep it to about
55 characters

Anything longer, and it’s overkill

H1 Tag SEO

Use each
keyword only
one time

Do not pack in your H1 tag with keywords (winter-blues-winter-blues)

H1 Tag SEO

are important

make sure they go first

Remember: H1 tags are all about introducing a page’s content.

Why We Still Use H1 Tags

When you code your <title> tag, it is essentially a meta description that you are hoping search engines will use to display your information. However, Google and other search engines are notorious for creating their own meta descriptions based on your content that is more “applicable” to the search query in the eyes of the algorithm. For this reason, <h1> tags are incredibly useful because they are sort of a second defense against a search engine’s wandering eyes. They may skip over the <title> text, but will most likely stop at <h1> and scan the content there. This is good news because you’ve formatted your H1 tags to include your keywords, as well as a synopsis of your content. Your <h1> tag may very well end up being what appears in a search engine when your <title> tag gets overlooked.

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