This is the #1 thing I see missing with most marketing there is no CALL TO ACTION! Customers are like husbands, you just have to TELL US WHAT TO DO. We aren’t mind readers, just spell it out. Give us a button to “click more/find out more/schedule a time/download this/watch this” whatever action you want us to do tell us to do it.
When it comes to restaurants why not have a “call for takeout” or no rush lunch, or screenshot this for a two for one special etc. I share a lot of good information on why you need a CTA, basically we expect it- so CYA with a CTA!