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How to Project SEO Traffic Levels and Avoid Saying “It Depends”

Establishing a baseline and understanding historical trends can help forecast traffic trends and alerts you when traffic changes. You are able to predict incoming traffic and changes to your site. Any SEO knows you can’t know with any accuracy what

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The Checks You Should Make When Choosing a Link Partner

Inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and eventually, you look if you need to. Most websites don’t “just” accrue links on their

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The Why Behind Content Marketing Should be Seen as an SEO Strategy

SEO is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites are becoming more challenging. SEO is no longer about low-quality content loaded with

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How to Use Domain Names for Marketing

It is important to put the right domain name strategy in place because it could enhance your marketing efforts. Although many small businesses do just fine with using one domain name, companies of all sized can certainly benefit from registering

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PPC Mistakes You’re Probably Making in Your AdWords Campaigns

All PPC marketers have one thing in common which is that they’re all human. Like all humans, they make mistakes. Most common PPC campaign mistakes can be easily rectified with extra awareness, time, and effort. It is important to adjust

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Differences Between Content Optimization and SEO

Keyword optimization serves as a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of how semantic search, the goal is to cover a

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How to Create High-Quality Content

Content is extremely important and it has a bad reputation for being full of keywords and not much else. That being said, it is a good idea to go beyond keywords when writing high-quality content. The keywords should attract new

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5 Things Your Development Team Hates To Hear

In the world today, if you want your business to gain a competitive edge, you need to have a web presence. There are many things you need to have in mind if you want to get the most out of

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What Are Manual Actions Against Your Website

Google does not tolerate sites that promote spam online. Any site that crosses that line gets the same treatment a criminal would for spamming. To punish a site for spamming, Google sends the site to a cyber-jail using a manual

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How to Be The Best Client To Your Ad Agency

Are you a business owner that wants to take your business to the next level? Every business owner wants to grow your business and make more profits. Is this true? If this is going to become a reality, you got

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