A 50,000-Foot Overview
If you’re going somewhere you’ve never been, you need a map to get there. Besides knowing your destination, you need to know the most important stops along the way and where the dangers are, so you don’t haplessly wander off a cliff. A good SEO strategy is no different. As Benjamin Franklin said, “If you fail to plan, you plan to fail.” In this case, you need to formulate a plan that helps you avoid problems, gets you where you want to go and makes the process as smooth and successful as possible.
A successful SEO strategy first determines your needs (analysis), and then defines the necessary specifics (keywords, architecture, file nomenclature, etc.). Then, it decides how you’re going to put those details to use (branding, copywriting, graphic design), and how you’re going to maintain and adapt for the long haul (SEO management). For SEO success, the journey is never over.