What is SEO Copywriting?
SEO copywriting is the act of writing well-crafted content that will rank well in searches. It’s how you get noticed online and it’s what will ultimately drive traffic to your website and convert your audience to paid customers.
But that doesn’t mean that you stuff your copy with loads of keywords in an effort to draw people in. This black hat practice will actually backfire on you. In copywriting, you need to write with your audience in mind, creating compelling text that is valuable. More on this later. But just know that quality content is what will sell your product or service—not flashy website graphics and expensive tools.