Factors to Consider
Obviously, there’s a significant need to measure the results of keyword analyses and how they’re implemented. This scientific method should be complemented by an artful reason test of sorts. It’s not about getting visitors to your site as much as it is about getting the right kind of visitors. Just because a keyword’s numbers seem perfectly suited for your content doesn’t mean you should include them on your own site. That being said, a proper keyword analysis takes many qualitative and quantitative factors into account, among them total searches, cost per click, SERP position, targeting potential and competition percentage. Of course, there are many other factors involved and the formula behind how to use this information to your advantage.