SEO Process


It all starts with a bang. That is the sound of your search results hitting the floor. You’ve tried everything: getting back links from other websites, hiring SEO consultants, writing content and maybe even some black hat techniques. Unfortunately, and much to your own chagrin, the results have been lackluster. Perhaps you’ve moved up in the Search Engine Results Pages (SERPs) by a few places. Maybe you’ve even increased your search traffic by a bit. There is a better way of doing this. It’s time for an SEO expert to help you.

The SEO process is paramount to its success. If not executed correctly, with a clear and measurable plan of action, your strategy is dead in the water before you even get started. It’s vital that you have industry experts on your side to ensure that your process is streamlined and you get the results you want and need.

About 90 percent of SEO implementation success is in the actual execution. Many so-called SEO experts can make promise after promise, the reality is that nobody can guarantee SEO results or high placement in the SERPs. The best advice and the most promising results that a professional SEO can make revolve around the idea of under-promise and over-deliver.

SEO Process SEO Process SEO Process SEO Process SEO Process
SEO Process
SEO Process

Needs Analysis

Starting at the very first interaction, SEO Expert ensures that they discover every facet of your digital presence, including the channels: search, social, email, display, direct and affiliate, referral and blogging. We take the time to fully understand every aspect of your channels and get to know your business (and your website) inside and out.

The needs analysis helps to define a plan for moving forward. It takes a look at what’s working and what’s not so we can take a ...

SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process
SEO Process
SEO Process

Keyword Analysis & Web Scrape

Now that we know what we’re looking at, we can move on to the next step: analyzing the data. This is a very involved process and, second only to the actual implementation, is one of the most important components to an SEO campaign. Oftentimes, this involves over 14k variables that are all factored into the SEO Expert recommendation. We begin this process with a web scrape of your site.

SEO Process SEO Process
SEO Process
SEO Process

SEO Copywriting

Copywriting tends to be overlooked by many business owners, but it’s really a huge piece of the SEO puzzle. Without copy, you don’t have the keywords or meta description needed to gain authority on the web.

A professional copywriter will work with you to determine your business’s voice and message that you want to communicate. They are able to use best practices when crafting your content

SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process
SEO Process
SEO Process

Branding

Many people think of branding as a logo or the visuals on a website, but it’s really much more than that. Branding is about your personality, your expertise and the vibe that someone gets when they do business with you. It’s about promising a certain level of service and following through on that. Many professionals dub this the authenticity factor because in order for a brand to work, it has be to the real personality of the business or the business owner.

SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process
SEO Process
SEO Process

Proposal & Timeline

Since we’ve established our strategy, we now know the best way to help you with your website. The next part is every client’s favorite part: the proposal. This is where SEO Expert flexes its SEO moxy. We are very organized. We show you exactly what, where, and when we’ll be executing the SEO implementation for your website in a detailed proposal and timeline. This means that we’ll have a detailed timeline with benchmarks for success. One note is that we are not an inexpensive solution.

SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process
SEO Process
SEO Process

RoadMap

With the proposal signed and behind us, we move on to your SEO RoadMap. This is a customized, benchmarked strategy for SEO success. We use an easy-to-follow project management solution that requires minimal feedback and information from the client. You get to sit back, relax and watch as we fulfill your SEO needs from the ground up. From the keyword analysis, web scrape and needs analysis, we were able to carefully curate the exact mix of content attributes, including: copy length, keyword density, keyword analysis, relevance, substance and content quality.

SEO Process SEO Process SEO Process
SEO Process
SEO Process

Creative Process

This is where we get to have some fun—through the creative process. Our graphic design team leverages what creative collateral you have available and ensures that you have the quality, professional images, files, photos and infographics you need to tell your story. It’s not about snapping a selfie and loading it to your website. Search engines and your audience are looking for high quality, web-optimized images that are easy on the eyes.

SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process
SEO Process
SEO Process

Web Development

Once the content and graphics are complete, it’s time to develop the website and add all the components. In theory, this has already started before your content and graphics are done, but this is where the meat is added to the site. While business owners can certainly develop a website on their own, with the help of a lengthy tutorial, we don’t recommend going this route. Creating a fully optimized website from scratch is no easy task and it’s best left up to the experts.

SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process
SEO Process
SEO Process

Implementation

The implementation stage is where we put it all together and can launch your site with everything in place. You get to kick back, relax, and enjoy the fruits of our labors. We take your completed website and let everyone know that it’s ready.

Starting with the needs analysis, we research what it is you need to meet the goals of your business. We perform our keyword analysis, determine the branding that meets your business’s needs and create and optimize your website.

SEO Process SEO Process SEO Process SEO Process SEO Process SEO Process
SEO Process
SEO Process

Your SEO Process

Of course, every business is unique and every SEO strategy might not be the same as the last one. A good SEO expert determines what works for your business, budget and industry and gives you the best return on investment possible. Depending on the saturation of your industry, you might see results much sooner than other industries or vice versa. At SEO Expert, we’ll make sure that the strategies we implement are working and analyze the results as we move forward.

Needs Analysis

Starting at the very first interaction, SEO Expert ensures that they discover every facet of your digital presence, including the channels: search, social, email, display, direct and affiliate, referral and blogging. We take the time to fully understand every aspect of your channels and get to know your business (and your website) inside and out.

The needs analysis helps to define a plan for moving forward. It takes a look at what’s working and what’s not so we can take a closer look at what needs to be done. There are many reasons for this approach, the most salient of which is that we need to know everything about your website—both the good and the bad.

Looking at your entire market, or your competition, is another important factor that we will take into account. Is your market completely saturated to the point that it might be difficult to break into with traditional keywords? Or will a closer look at where your competition might be dropping the ball help you to find the right niche?

Through your needs analysis, we’ll closely examine every area that might have an impact on your SEO, and where you need to dive in to make the biggest impact. In short, we need to know what your end goal is so we can formulate a plan to get there.

Keyword Analysis & Web Scrape

Now that we know what we’re looking at, we can move on to the next step: analyzing the data. This is a very involved process and, second only to the actual implementation, is one of the most important components to an SEO campaign. Oftentimes, this involves over 14k variables that are all factored into the SEO Expert recommendation. We begin this process with a web scrape of your site. We pull many data points, including: keyword density, current page rank in the SERPs, future potential rank, current traffic, future potential traffic, current backlinks and keywords currently ranking. With all of those data points parsed, we run the results through the SEO Expert algorithm to determine the best SEO strategy.

Analyzing keywords is a big part of this process. Keywords are what drives people to your website—they are the words that your audience is using to search online for your products or services. When someone begins a search in Google, for example, the search engine combs through its indexed sites to find high-ranking websites that use the keywords the user entered. Those keywords are highlighted in the meta description on the SERPs, allowing the user to pick and choose the results they think are the best match for what they’re looking for. Without the right keywords on your website or meta description, users won’t find you.

During the analysis phase, we’ll look at the keywords already in use in your industry and determine where you can get the biggest return on your SEO investment. Then, of course, we find ways to insert those keywords into your online copy using only the most results-driven white hat practices.

SEO Copywriting

Copywriting tends to be overlooked by many business owners, but it’s really a huge piece of the SEO puzzle. Without copy, you don’t have the keywords or meta description needed to gain authority on the web.

A professional copywriter will work with you to determine your business’s voice and message that you want to communicate. They are able to use best practices when crafting your content, including consistency in tone, call-to-actions, appropriate length, customized meta descriptions and ideas for a visually-pleasing layout. And of course, a pro writer can also finesse those keywords into your copy at an optimal density. This is an important step in the SEO process that cannot be discounted.

Branding

Many people think of branding as a logo or the visuals on a website, but it’s really much more than that. Branding is about your personality, your expertise and the vibe that someone gets when they do business with you. It’s about promising a certain level of service and following through on that. Many professionals dub this the authenticity factor because in order for a brand to work, it has be to the real personality of the business or the business owner.

Business experts can spend a lot of time determining the company’s brand, but they must also educate employees about what the brand stands for—especially those who have direct access to customers. So if you’re spending time developing a brand, spend some time and effort educating your employees as well.

Proposal & Timeline

Since we’ve established our strategy, we now know the best way to help you with your website. The next part is every client’s favorite part: the proposal. This is where SEO Expert flexes its SEO moxy. We are very organized. We show you exactly what, where, and when we’ll be executing the SEO implementation for your website in a detailed proposal and timeline. This means that we’ll have a detailed timeline with benchmarks for success. One note is that we are not an inexpensive solution. We provide a custom, quality solution for SEO. While we aren’t the cheapest solution out there, we provide the industry best practices that are accepted as your key to SEO success.

RoadMap

With the proposal signed and behind us, we move on to your SEO RoadMap. This is a customized, benchmarked strategy for SEO success. We use an easy-to-follow project management solution that requires minimal feedback and information from the client. You get to sit back, relax and watch as we fulfill your SEO needs from the ground up. From the keyword analysis, web scrape and needs analysis, we were able to carefully curate the exact mix of content attributes, including: copy length, keyword density, keyword analysis, relevance, substance and content quality. From cradle to grave and from soup to nuts, we do the work for you. We plan your trip, budget your route, check the engine, hit the open road and then invite others to join along as we boost your SEO. Of course, we’re careful to avoid any hazards and we keep a close eye on your competition trying to sneak up behind you.

Creative Process

This is where we get to have some fun—through the creative process. Our graphic design team leverages what creative collateral you have available and ensures that you have the quality, professional images, files, photos and infographics you need to tell your story. It’s not about snapping a selfie and loading it to your website. Search engines and your audience are looking for high quality, web-optimized images that are easy on the eyes. This could require some professional photography sessions or working with a content developer to map out infographics that a graphic designer can perfect.

Of course, when you’re adding images to your website, you don’t want to neglect the text that goes with those images. This text is in the form of file names and h-tags that help to grab the attention of the search engines indexing your site.

Web Development

Once the content and graphics are complete, it’s time to develop the website and add all the components. In theory, this has already started before your content and graphics are done, but this is where the meat is added to the site. While business owners can certainly develop a website on their own, with the help of a lengthy tutorial, we don’t recommend going this route. Creating a fully optimized website from scratch is no easy task and it’s best left up to the experts.

From file organization to coding to functionality, there are a lot of technical aspects to think about when launching a website. Add to that the site navigation and overall look of the site and, of course, SEO optimization, and there’s a lot to think about. It’s not for the faint of heart.

Implementation

The implementation stage is where we put it all together and can launch your site with everything in place. You get to kick back, relax, and enjoy the fruits of our labors. We take your completed website and let everyone know that it’s ready.

Starting with the needs analysis, we research what it is you need to meet the goals of your business. We perform our keyword analysis, determine the branding that meets your business’s needs and create and optimize your website. Your SEO-friendly content is added to your website and we submit the completed package to the search engines for indexing. If online advertising is part of your implementation plan, we take care of that too, then track and analyze your return on investment to see what needs to be tweaked for a redeployment. Everything we planned for is taken care of for you.

Your SEO Process

Of course, every business is unique and every SEO strategy might not be the same as the last one. A good SEO expert determines what works for your business, budget and industry and gives you the best return on investment possible. Depending on the saturation of your industry, you might see results much sooner than other industries or vice versa. At SEO Expert, we’ll make sure that the strategies we implement are working and analyze the results as we move forward.

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