SEO Management


Why Do I Need SEO Management If You Already Have Me Ranked?


The great thing about the Internet is that it’s constantly changing, opening up opportunities for growth and development. The bad thing about the internet is that it’s constantly changing, opening up those same growth and development opportunities for other people and other businesses. This is why you could enjoy top ranking one week and wonder where your business went the next.

Because SEO rank in the SERPs is so dynamic, it requires constant monitoring and attention—so you can keep and improve your ranking, instead of letting all your hard work go to waste. We stay on top of your ranking along with the latest trends and algorithms so you don’t have to.

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SEO Management

What Is Included in SEO Management?


Constant dedication to your SERP ranking requires both Analysis (so we know what’s going on with all the different moving parts) and Implementation (because even the most brilliant strategies don’t do any good without actually putting them into practice).

Ongoing Data Analyses


You will receive an ongoing, easy to follow SEO report that will tell you everything you need to know to understand your company’s strengths and weaknesses, climb in the SERPs, and grow your business:

  • Your keyword MVPs that generate the most clicks
  • New, powerful keywords that you should start using
  • Your top competitors and their best keywords
  • Which competitors are growing and which are falling
  • The number of your unique pages that rank organically
  • The number and value of organic clicks per month
  • How well you’ve done over time
  • Where your biggest opportunities are

With our ongoing SEO reports, you will know how to get your site ranked in the SERPs, as well as how to avoid content mistakes that get you flagged as a spammy site. You’ll get the biggest bang for your buck from your marketing and advertising efforts, and you’ll generate more site traffic. You’ll get to know your target market even better, and you’ll improve engagement and click-throughs because you’ll have the feedback you need. We make it easy for you.

Top 10 Ways to Draw People to Your Site


The whole point of being online is to attract readers/customers/clients. However, they can’t become readers/customers/clients unless they can find you. Here are 10 ways to attract site visitors:

SEO Management

Create Quality Content

Quality content is relevant content, written for people first and search engines second. Try to teach your readers a little something about what you do. Stay on topic, and be consistent.

SEO Management

Use Keywords That Matter to Your Readers

What words do real people use to find information in your area of expertise? These are the words you want to include in your titles and articles—but not too much. Keyword abuse hurts your brand and your SEO.

SEO Management

Pay Attention to Titles and Tags

Give your articles titles that make sense and grab attention, and write good meta descriptions so that when people find your article in a search, they’ll click to find out more.

SEO Management

Develop Targeted Email Campaigns

Use your emails to encourage readers to come to your site and to follow you on social media.

SEO Management

Take Advantage of Social Media

Post versions of your blog or website content on social media platforms.

SEO Management

Create Videos for YouTube

Google is not the only search engine. Post videos to reach a wider audience and engage them in a new way.

SEO Management

Solicit Positive Reviews

Yelp is an online powerhouse because reviews matter. What others think has a profound effect on our behavior. Positive reviews will encourage others to experience you, too.

SEO Management

Utilize Influencers

Recommendations serve the same function as reviews. If you can get influential people to recommend you, share your content, or even link to your site, it can be a powerful draw.

SEO Management

Make Sure Your Site is Mobile- Ready

Not only are more and more people using mobile devices to search and operate online, search engines rank you higher if you’re mobile-ready.

SEO Management

Make Data- Driven Decisions

Use ongoing data analyses to determine your best keywords, keyword placement, your best (and worst) performing pages and your performance in relation to your competitors. Take all that information and put it to work for you.

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SEO Management

The Pitfalls of SEO Management

The biggest pitfall in SEO management is failing to pay attention and respond to change. The internet is a living, constantly evolving entity. The strategies that ranked you high in SERPs a year ago, or even a few months ago, may not work now. It’s our business to stay on top of the latest trends, best practices, and cutting-edge innovations so you don’t have to.

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SEO Management

SEO Best Practices

The best use of SEO requires a delicate balance between going too far (causing search engines to decide you are spam) and not going far enough (meaning no one will find you). While finding this balance, you also have to hit the sweet spot of giving readers/users what they will value and meeting search engine algorithm demands.

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SEO Management

How To Choose a Good SEO Management Service

SEO can be the biggest factor in your website’s success—so it’s a big deal to choose the right company to work with. To decide who to go with, you need to look at a few things:

  • SEO Analysis
  • Beware of “Too Good to Be True”
  • Look for an Ethical Philosophy
  • Look for Clear Analyses and Explanations
  • Pay Attention to the People

SEO Mistakes to Avoid


In our quest to climb to the top of the SERPs, we need to be aware of the mistakes that can hold us back and keep us buried far away from those valuable clicks.

SEO Management

Forging Ahead
Without Research

If you can’t see the target, how can you hit it? It’s the same sure-fire failure if you choose keywords, write blog posts, or even build your website without knowing exactly what it is that you’re aiming for. Without hard data, you are shooting in the dark.

SEO Management

Keyword
Stuffing

Yes, keywords are important for ranking. However, an overuse of keywords will sink you faster than a lead balloon. Search engines are smarter than they used to be, so now they recognize keyword abuse when they ‘see’ it. To add insult to injury, your readers will assume that your article was produced by a robot, so your credibility and trustworthiness go down the drain.

SEO Management

Repeated
Content

Original content is essential. Copying content from someone else is illegal (it’s plagiarism), but it will also tank your rank. It’s not even a good idea to repeat content on your own site. Original content is key to great SEO.

SEO Management

Failing to
Become
Mobile- Friendly

Search engine algorithms favor websites that ‘read’ well on mobile devices. If you are optimized for mobile, that alone boosts your ranking.

SEO Management

Failing to Descriptively Name Your Images

Every time you insert a photo into a blog post, or include an image on your site, give it a descriptive, keyword-related name. These are a ‘hidden’ way to boost your ranking.

SEO Analysis

Are you ready to monitor and measure over 14K variables that are involved in the success of your website? Of course not. That’s what SEO Expert is for. On a regular basis, we pull all the data points crucial to your success, including: keyword density, keywords currently ranking, current page rank in the SERPs, future potential rank, current traffic, future potential traffic, current backlinks and more. While we’re keeping an eye on the numbers, you can concentrate on running your business.

SEO Implementation

90% of SEO implementation success is in the actual execution. We use the data we collect and analyze to adjust and adapt your implementation plan according to your budget and your needs. We provide a constant stream of keyword-rich, quality content for your site to drive traffic. Once your audience arrives, we are on the job with our graphic design and web development to keep it visually appealing and user-friendly. Internet audiences are accustomed to fresh looks and ever-evolving navigation to help them find what they are looking for fast. The best SEO practices are constantly changing, so we continually tweak and adjust as necessary to make sure you are getting the ROI you need.

The Pitfalls of SEO Management

The biggest pitfall in SEO management is failing to pay attention and respond to change. The internet is a living, constantly evolving entity. The strategies that ranked you high in SERPs a year ago, or even a few months ago, may not work now.

It’s our business to stay on top of the latest trends, best practices, and cutting-edge innovations so you don’t have to.

SEO Best Practices

The best use of SEO requires a delicate balance between going too far (causing search engines to decide you are spam) and not going far enough (meaning no one will find you). While finding this balance, you also have to hit the sweet spot of giving readers/users what they will value and meeting search engine algorithm demands. Here are some SEO tips that everyone should follow:

Provide Great Content

Great content matters to the search engines crawling through your site, and it also matters to your customers or clients. When we do business, we all want to feel as if we’re dealing with someone we can trust. Since you can’t shake someone’s hand and look them in the eye online, your best bet is to provide something of value to them before you ask them to do business with you. Great content that teaches your reader a little something is one of the fastest ways to establish credibility (you as the expert) and build trust.

Give Them Something Pretty to Look At

Humans are visual creatures. Videos, images, graphs, charts and graphic design elements are attention-grabbers that attract people to your site, keep them there longer and improve your site’s overall SEO performance.

Personalize Your Site

Personalization is (quite possibly) the biggest trend of all. When people search the World Wide Web, they are searching for a specific solution or answer for them. Your site needs to meet the needs of your target audience.

Encourage Quality Backlinks

Not only do the links that you use need to be relevant and high-quality, the sites that link back to you should be relevant and high-quality, too. These are “white hat” links that will boost your page rankings over time.

Be Social

Do you ALWAYS go to Google or Bing to start a search? Probably not. You’ve probably started many a search on Pinterest, YouTube, Facebook or other social media sites too. By establishing and nurturing a presence on social media, you not only reach that audience (and probably get some great reviews/referrals), you increase your organic ranking. Google loves a popular social butterfly.

Practice Good Site Management

Search engine algorithms take an astounding number of factors into account when determining your rank. They look at keyword density for your entire site (too little is not helpful, and too much is harmful). They care about your site speed (the faster the better), settings, file nomenclature and much more. Good site management requires a holistic approach.

Understand HTML

Titles, descriptions, meta tags and headers all play a part in increasing or decreasing your ranking. Keyword density and relevancy matter here, too.

Guard Your Reputation

Along with providing relevant content, trustworthy products or services, and an amazing experience, your reputation management should also include staying far away from spammy techniques that damage your reputation and your rankings.

How To Choose a Good SEO Management Service

SEO can be the biggest factor in your website’s success—so it’s a big deal to choose the right company to work with. To decide who to go with, you need to look at a few things:

Know What You Need

Simply put…decide what you need, and see if the service can meet your needs. It’s not realistic to expect to be all things: a great data cruncher, content generator, graphic designer, and creative strategist. You have better things to do.

Beware of “Too Good to Be True”

No one can promise you instant #1 rankings; a good SEO campaign takes a little longer. At the same time, be very careful with companies who promise the lowest price. The old adage that ‘you get what you pay for’ holds true here, too.

Look for an Ethical Philosophy

‘Black hat’ SEO techniques can cause serious and irreparable damage to your reputation and your site. Work with a company that values ethical, ‘white hat’ techniques that will protect your reputation and rankings for the long haul.

Look for Clear Analyses and Explanations

A good SEO Management service isn’t performing magic. They should be using up-to-date analytics to measure the effectiveness of your site, and there are (or should be) clear, logical, provable reasons for what they recommend for you.

Pay Attention to the People

After all, you aren’t really working with a company; you’re working with the people at that company. Read the bios on the SEO company site. What are their backgrounds and experiences? Those things matter. Talk to them, on the phone or in person, and ask to speak to others who have used their service, too. Make sure you’re comfortable with your choice. SEO Management is a long-term prospect.

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