Graphic Design


Make Your Words Mean More

Visual communication speaks as loudly as words and it’s an integral component of an overall website concept. Much like your favorite outfit, the graphic design on your website conveys who you are—your personal style. Your unique look sets the tone and creates an identity without saying a word. It’s your first impression, and you want to get it right.

SEO Experts can help you craft the perfect look to attract your target market. We offer professional graphic design services to complement, punctuate and enhance your message, your image, your brand. There’s really no limit to what SEO Expert graphic designers can do. Whether you already have a concept in mind, need a makeover, or have absolutely no idea where to begin, our creative team of graphic designers have the expertise to create the look you need.

Our Graphic Services Menu

Let SEO Experts help you conceptualize and design the perfect "look" for your brand. Choose from our menu of design services and combine elements for a complete and cohesive image—both online and offline. Whatever your design needs include, we can do that!

Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design
Graphic Design

Ads

It's a cutthroat world online, and to get noticed, you need a concept that stands out from the rest. Smart, targeted banners and ads can instantly direct an audience to your website with just a finger tap or click of a mouse.

Ads

It's a cutthroat world online, and to get noticed, you need a concept that stands out from the rest. Smart, targeted banners and ads can instantly direct an audience to your website with just a finger tap or click of a mouse. These ads offer a multisensory user interface; the user sees an image, reads a message and interacts. Banners can also be a cost-effective advertising method since you only pay for the number of impressions (the number of times someone sees the ad) rather than purchasing bulk ad spots. The higher the number of impressions, the more effective the ad is—and the more revenue you're making in conversions.

SEO Experts has a team of designers experienced in developing results-oriented display ads and banner designs. We'll help you avoid the trap of tired, run-of-the-mill templated designs as well as nuisance banners that might deter potential customers from your ad. Our custom designs will keep your banners and ads from blending into the big crowd.

Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design
Graphic Design

Logo Design

Your logo is your identifying brand–the face of your company–and it impacts how people perceive and respond to your organization or concept. We'll help you portray the right image by designing a logo that that reflects your unique organization. Your brand is your identity, and at SEO Experts, we make it our job to give you the right look to attract the right audience.

Logo Design

Your logo is your identifying brand–the face of your company–and it impacts how people perceive and respond to your organization or concept. We'll help you portray the right image by designing a logo that that reflects your unique organization. Your brand is your identity, and at SEO Experts, we make it our job to give you the right look to attract the right audience.

Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design
Graphic Design

Web Design

Web design encompasses the design of graphical elements and optimization of images, photos, and logos. Graphical user interface (GUI) elements include the basic building blocks of web design, from windows, menus, icons, and widgets. Here at SEO Experts, we're experts at creating user-friendly, clean and appealing GUI designs.

Web Design

Web design encompasses the design of graphical elements and optimization of images, photos, and logos. Graphical user interface (GUI) elements include the basic building blocks of web design, from windows, menus, icons, and widgets. Here at SEO Experts, we're experts at creating user-friendly, clean and appealing GUI designs.

Proper image optimization dictates how your website will perform. Website images include photos, logos and other graphical design elements. With multiple web browsers, countless computer configurations and varying bandwidths factoring into the speed equation, image optimization is the key to a successful user experience. At SEO Experts, we consider all the elements in the design and select the optimal settings through careful analysis to ensure that you get the high-quality look you want without sacrificing speed and website performance.

Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design
Graphic Design

Print Materials

Despite our tech-dominated culture, print marketing materials continue to play an important role in branding and marketing. Incorporating professionally designed brochures and flyers into your marketing campaign can help you to reach your target audience. With so many companies competing for ad space online, an eye-catching and informative brochure lends a more personal touch.

Printed Materials

Despite our tech-dominated culture, print marketing materials continue to play an important role in branding and marketing. Incorporating professionally designed brochures and flyers into your marketing campaign can help you to reach your target audience. With so many companies competing for ad space online, an eye-catching and informative brochure lends a more personal touch. And by incorporating interactive elements, such as a QR code, you can connect an audience directly to your site without having to rely on them to type the correct URL address into a browser. Print media can also help you to harness the power of social media, and at SEO Experts, we can design print materials that encourage folks to engage with your social media platforms.

Print mediums are not limited to paper. Your logo and designs can also be featured on T-shirts, buttons and other promotional swag. Let us help you reach your target audience by creating a complete, integrated graphic art portfolio to utilize across a variety of platforms.

Top 10 Design Tips

Graphic Design

Ultimately your website should attract and appeal to the target demographic. To achieve this, it's important to think like the user. Website visitors crave instant gratification. They want information fast, and without having to think about or hunt for it. Our graphic designers are skilled in creating the look your website needs to appeal to your target audience. Consider these design tips as you begin the design process—we'll take care of the rest!

1
Demonstrate a clear purpose.
Make sure visitors don't have to guess or hunt for information about who you are or what you can do for them.
Read more >

Demonstrate a clear purpose.

Make sure visitors don't have to guess or hunt for information about who you are or what you can do for them. Just like you need a sign to be sure you've arrived at the right place, so does the web user who lands on your site. Users who cannot quickly verify they are in the right place will bounce off your site within seconds.

2
Include a "call to action"
to guide users to the next step. You want your website to work for you and not just serve as a place to hang out.
Read more >

Include a "call to action" to guide users to the next step.

You want your website to work for you and not just serve as a place to hang out. Use your website for more than just a brochure of services or products. Get results by quickly and clearly directing users to act. Examples include a graphic button directing visitors to "sign up for a free trial," "schedule a consult," "learn more," or "buy now." Action translates to revenue.

3
Incorporate aesthetically pleasing design elements.
Choose typography that is easy to read online, select a pleasing color scheme, and use high-quality photos and images.
Read more >

Incorporate aesthetically pleasing design elements.

Choose typography that is easy to read online, select a pleasing color scheme, and use high-quality photos and images. Sans serif fonts tend to produce the greatest readability online. Consider complementary color tones for balance and contrasting colors for visibility, particularly when text is against a graphic element. Have a professional take your photos, or purchase stock photos.

4
Focus. Know your target audience
focus your content on speaking to them. Your website does not need to draw in everybody—only the target audience who can translate to revenue.
Read more >

Focus.

Know your target audience and focus your content on speaking to them. Your website does not need to draw in everybody—only the target audience who can translate to revenue.

5
Simplify. Opt for clean, uncluttered design.
Clearly present the information and provide the visitor with the option to take action.
Read more >

Simplify.

Opt for clean, uncluttered design. Clearly present the information and provide the visitor with the option to take action. Yes, that neon, flashing animated turtle might be adorable, but is that image you want your brand to convey?

Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design Graphic Design
6
Utilize effective content.
Get right to the point. Don't use cutesy terms. Quickly give users what they are looking for —cost! Use short phrases rich with keywords.
Read more >

Utilize effective content.

Get right to the point. Don't use cutesy terms. Quickly give users what they are looking for—cost! Use short phrases rich with keywords. People scan web content to quickly find the information they need, so make use of headings and subheadings to guide the eye through the content. When tagged correctly, they're great for SEO too.

7
Consider the overall design.
There is a variety of "design laws" proven to be aesthetically pleasing, and while you may not know how to create a good design, you certainly know when it's bad.
Read more >

Consider the overall design.

There is a variety of "design laws" proven to be aesthetically pleasing, and while you may not know how to create a good design, you certainly know when it's bad. Use conventional structural elements, such as menus, links and buttons, so that users intuitively know how to make their way around your website.

8
Navigation.
There are few things more frustrating than not being able to find something on a website. Ideally, you want users to find the information they need within three clicks.
Read more >

Navigation.

There are few things more frustrating than not being able to find something on a website. Group things logically, sparingly incorporate clickable buttons to guide users through your site or to take action and adhere to the "three click rule." Ideally, you want users to find the information they need within three clicks.

9
Consider visual hierarchy.
This means that essential elements are bigger, or more visually prominent.
Read more >

Consider visual hierarchy.

This means that essential elements are bigger, or more visually prominent. You want to attract attention to the most important parts of your website—call to action, value proposition and features—so make these areas easy to find by incorporating headings, images or buttons to help them stand out. Look at your web page, then prioritize every element on your page and rank them in importance. Make sure that your valuable information is high enough in the hierarchy.

10
liminate distracting choices.
We've all been there—the 12-page restaurant menu that just makes it harder to choose what to order.
Read more >

Eliminate distracting choices.

We've all been there—the 12-page restaurant menu that just makes it harder to choose what to order. Avoid the Paradox of Choice phenomena: choice overload can lead to paralysis or no choice at all. Keep it simple and limit the choices site users can make to keep them on the path to creating revenue.

Graphic Design Graphic Design

How design can impact SEO

How design can impact SEO

SEO Experts will help you to get your site seen by the right audience because we see it as a search engine sees it. By incorporating specific design and text elements into the code, we can maximize the exposure to search crawlers. We call these "indexable elements," which means that search engines can record, or index, this content and include it in SEO generated results.

Alt-tags embedded in HTML programming generate alternative text when a device, a browser, Internet limitations or a user inhibit the display of an image. Additionally, screen readers, such as those used by the visually impaired, utilize this element. While your most important content should be in the regular text, alt-tags can significantly impact your SEO results. By using keywords to describe images, search crawlers can access and account for this important content. Without these "tags," search crawlers cannot "see" your content. Alt-tags are an additional means to get your keyword-rich content seen. When composing alternative text, keep in mind that you are not required to describe the actual image, but rather, the purpose of the graphic element. For example, a graphic used to signify poison can simply have the alternative text of "poison" rather than "a black background with skull and crossbones."

Graphic Design Graphic Design

Best Graphic Design Practices for SEO

Best Graphic Design Practices for SEO

Our job is to help you get the SEO results you need to drive the right kind of traffic to your site. Know that you are working with the best to achieve this goal. We adhere to "white hat" SEO practices, which means that we only use strategies approved by major search engines, such as Google. Black hat practices refer to deceptive practices that can potentially result in penalization or blacklisting. Once a site is blacklisted, it is very difficult to recover or earn reinstatement. For example, did you know that overusing keywords and repeating content on multiple pages can actually lower your SEO ranking? Or that not using alt-tags for your image coding is a missed opportunity to improve your rankings?

We can help you build a site to maximize SEO results so you'll be visible to your target audience. SEO Experts has a finger on the pulse of the ever-evolving world of SEO. Newer and more sophisticated search bots and algorithms have the capability to weed out low-quality content generated specifically to improve SEO rankings. Recent iterations of search engine algorithms are proving to be more "niche" friendly and give less importance to "junk" sites designed to link visitors to affiliate sites. This is good news for small business, and SEO Experts is here to help you take full advantage and optimize your content to get the results you want. Here are a few ways we help you do this:

  1. Develop a good user experience for your target persona to increase SEO.
  2. Align content with your SEO goals by appropriate use of keywords and relevant content.
  3. Use a design structure to maximize exposure to search engine crawlers by including alt-tags with images, using text with graphic images (such as Flash or Java), and making quality use of titles.
  4. Develop sites using responsive design. Responsive design refers to building sites that flex and change across a variety of device screen sizes and capabilities. For example, interacting with a website on your desktop computer is a completely different experience on your smartphone. Responsive design makes designs user-friendly regardless of the viewing platform.
  5. Once your site is built, don't quit! SEO is always changing, and so should your website.

Subscribe to the SEO Expert Newsletter

Receive SEO tips, ideas, & best practices

Be the first in your vertical to use cutting edge SEO.

Sign Up
Share
Tweet
+1
Share