Pay-Per-Click Advertising

Suppose your website is perfect. You’ve finally got all the right content and images up, and everyone in your office agrees it’s looking really good. But there’s a problem. Your traffic’s not there. You’re not getting new customers. Why? No one sees your site when it’s buried at the bottom of search results. You probably need some help.

Pay-Per-Click (PPC) advertising gets your website listed next to the top of search results relevant to your business. You’ll get noticed, and you’ll just pay for the traffic that you gain–only if they click on your link or ad. With PPC, your website will gain new visitors and could convert some of those new visitors into customers. PPC is like a performance-enhancing drug for your site…except it’s perfectly legal. Think of SEO Expert as the doctor that stimulates your website.


What is PPC Advertising?


Fundamentally, with PPC advertising you pay a pre-arranged amount of money for each visitor that finds your website through your online ad. Unlike running ads on the radio, TV or newspaper, with PPC you only pay for potential customers who make the effort to “click” open the link in your ad. With SEO Expert, PPC is much less risky than traditional advertising because we let you set the budget, the price you’ll pay per click and then measure exactly how much traffic you gain from each of your ads. In today’s digital economy, PPC advertising has transitioned from a luxury to a necessity. Luckily, the costs of running a PPC campaign have come down significantly over the last decade, making them affordable for most growing businesses.

While there are several types of PPC ads, the most common type is called paid search. And any campaign using paid search must also feature a mobile strategy to attract people using tablets and phones, in addition to online visitors. This is easily the most cost-effective strategy for building your customer base. And our staff of experienced nerds is here to walk you through paid search, making it as easy as possible for your website to explode with new clients.

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PPC Advertising

Paid Search

A quality PPC plan will leverage a variety of search engines. The big daddy of them all is Google’s paid search program, Adwords. With Google Adwords, you and your agency choose keywords–certain words and phrases–relevant to your business. When a user searches on Google using those keywords, your paid search ad is served up alongside the “organic” results of the search. Amazing, right?…

PPC AdvertisingPPC AdvertisingPPC AdvertisingPPC AdvertisingPPC Advertising
PPC Advertising

Pricing Methods

There are two methods of determining the price of PPC Advertising: bids and flat rates. The bidding process allows the host to receive bids from a variety of advertisers for a certain advertisement spot or keyword. The flat rate method differs by allowing the host to directly determine the price for a certain advertisement spot or keyword. Working with SEO Expert as your agency can get you the optimum mix at the lowest cost.

PPC AdvertisingPPC AdvertisingPPC AdvertisingPPC AdvertisingPPC Advertising
PPC Advertising

PPC Best Practices

If you’ve read this far, you’re probably serious about beginning or improving your PPC advertising. Good. Here are six practices that our team can’t emphasize enough to help you get the most out of your campaign.

1. Keywords
The most important component of PPC advertising is selecting the right keywords and phrases or “strings” of keywords. After all, you need to figure out where people are searching so that you can direct all of that traffic…

PPC AdvertisingPPC AdvertisingPPC AdvertisingPPC AdvertisingPPC Advertising
PPC Advertising

Future of PPC Advertising

Of course, PPC becomes more and more useful every day. As the field continues to innovate, PPC advertising will only become more essential for your business to grow.

In the past few years, PPC has begun to use personal information shared on the Internet, such as email accounts, Facebook interests and phone numbers to more accurately advertise to potential customers…

PPC AdvertisingPPC AdvertisingPPC AdvertisingPPC AdvertisingPPC AdvertisingPPC AdvertisingPPC Advertising
PPC Advertising

Why SEO Expert?

If you’re ready to make your website as successful as possible, you’ll want to look into hiring a PPC advertising agency. Look no further–SEO Expert is here to help.

We bring expertise, experience, passion, cost efficiency and, most importantly, quick results to the table. SEO Expert is one of the few agencies that allows you to decide how much you want to spend. We offer a wide range of management services to suit your budget…

Paid Search

A quality PPC plan will leverage a variety of search engines. The big daddy of them all is Google’s paid search program, Adwords. With Google Adwords, you and your agency choose keywords–certain words and phrases–relevant to your business. When a user searches on Google using those keywords, your paid search ad is served up alongside the “organic” results of the search. Amazing, right?

Suppose you own a pet food store. When someone searches for “dog food” without a PPC campaign, your website won’t show up on the first page of Google’s organic results. Those slots are taken by the big dogs like Purina. But with paid search, your ad can show up above or alongside the organic results, and you only pay if someone clicks on your ad. Can you imagine that happening with TV advertising? Purina airs a TV commercial and your ad runs near it? What’s impossible with traditional advertising is completely doable with PPC:

It’s important to mention that other search engines also offer paid search. While Google generates the most traffic, websites including Bing and Yahoo’s Gemini often cost much less, making them a potential target for you to begin your PPC campaign. If you’re truly getting down to business, however, you should take advantage of a mix of search engines.

Facebook, Twitter, YouTube and other massively popular sites also offer paid search. In many cases, you’ll want to use them in conjunction with the other forms of PPC for the biggest bang for your buck.

Some paid search ads utilize a “remarketing” or “retargeting” strategy. You’ve probably noticed certain ads following you online after you searched for something. Say you recently booked a ticket for a vacation. Afterward, you notice ads over the next few days for rental cars or new luggage. Those are examples of remarketing campaigns at work. Remarketing ads take advantage of cookies left in a user’s browser and serve up new ads based on what the user previously searched for. It’s incredible.

Here at SEO Expert, our genius (yet socially underwhelming) staff will help you decide how much you should invest in each search engine based on your website’s target audience.

Pricing Methods

There are two methods of determining the price of PPC Advertising: bids and flat rates. The bidding process allows the host to receive bids from a variety of advertisers for a certain advertisement spot or keyword. The flat rate method differs by allowing the host to directly determine the price for a certain advertisement spot or keyword. Working with SEO Expert as your agency can get you the optimum mix at the lowest cost.

PPC Best Practices

If you’ve read this far, you’re probably serious about beginning or improving your PPC advertising. Good. Here are six practices that our team can’t emphasize enough to help you get the most out of your campaign.

  1. KeywordsThe most important component of PPC advertising is selecting the right keywords and phrases or “strings” of keywords. After all, you need to figure out where people are searching so that you can direct all of that traffic toward your website. Unfortunately, finding the right keywords isn’t an easy one-step process. In fact, determining the right keywords to use requires thorough research and experience to master.To successfully pick your keywords, you should look at more than just what people are searching. The most effective keywords are those that use a combination of words that are commonly searched together to make sure that the results you provide are as specific as possible to the searcher’s request.For example, say you are selling jeans for men. You want to use the keyword “pants,” which is pretty broad, includes women and kids and is highly diluted in the SERPs, which makes it pricey to rank. Instead, you should test a more targeted keyword phrase, like “men slim jeans black.” This way, you get a much more targeted and efficient result at a much lower cost. Remember to take into consideration that the order of the words is important too.The other side of this, however, is that you don’t want to be too specific. You should keep in mind that if only two people are going to search for your product, you are probably not going to gain much from the advertising.Finding a balance between specificity and broadness is the big challenge. But don’t worry, our team at SEO Expert will happily figure this out for you.
  2. BudgetOne of the best things about SEO Expert’s PPC services is that you can control exactly how much you want to spend. We help you to set a daily budget where you can choose the most amount of money that you want to spend on PPC ads per day…or even per hour! Establishing an effective budget is integral to a successful PPC campaign. A budget that’s too small won’t make a major difference in the traffic that you receive, but a massive budget may cause you to lose money. And we don’t want that.
  3. Quality Over QuantityWeb traffic is great, but does it mean anything? The answer relies on who’s visiting your website and what their intention is. Ultimately, you want people to buy, sign up, hire you…whatever it is you are looking to accomplish. You don’t want to pay for someone to visit your website if they’re just going to immediately close the tab and return to repeatedly scrolling through their newsfeed or the SERPs. So how do you make sure that you get the highest quality web traffic?Essentially, this returns to an issue of keyword selection and how you market your website digitally. Your goal is to reach your specific audience–customers who will visit and revisit your site, share it with their colleagues, hire you, purchase something from your website, etc. You have to take into account the demographics of your target population (i.e. age, gender, location) and then lure your target audience by being explicit about the purpose of your website and as specific with your keywords as possible.
  4. Staying on Top of PPC AdvertisingOne common shortfall of PCC advertisers is they set up their advertisements, and then they forget about them. Don’t let this happen to you.Staying on top of PPC advertising means periodically updating your keywords to match changes in search trends, following the PPC market to make sure that you’re not overpaying for your advertisements, and checking for website spots and keywords that may become available. To gain the most out of your PPC advertising, you need to monitor it constantly. But don’t worry, you don’t need to do this with us–we’ll stay on top of it for you.
  5. ExpertiseWhile virtually anyone can begin PPC advertising, having the right background and experience is necessary to getting the most out of your dollar. SEO Expert will help you accomplish all of these goals in the most cost-effective way possible, letting your website traffic grow and, subsequently, your business thrive.
  6. Data AnalysesAny effective PPC campaign requires carrying out a variety of data analyses and adjusting the campaign accordingly. Ultimately, data analyses provide you a variety of quality scores, which tells you how well your ads are doing according to a multitude of factors. These factors include, but are not limited to click rate, content quality, location, loading time and keyword relevance.Why does this matter? Because it’s essentially how Google, Bing and Yahoo rank your advertisement in search results and how much you end up paying per click.Our SEO Expert team will provide you with a diverse variety of types of data analysis involved in PPC, allowing you to get the most out of your data reports.

Future of PPC Advertising

Of course, PPC becomes more and more useful every day. As the field continues to innovate, PPC advertising will only become more essential for your business to grow.

In the past few years, PPC has begun to use personal information shared on the Internet, such as email accounts, Facebook interests and phone numbers to more accurately advertise to potential customers. In other words, your PPC ads will appear on the screens of people who are the most likely to convert into customers.

This also means your advertisements are less likely to be seen as pesky because they will genuinely relate to the viewer. And who doesn’t want to easily advertise to your target population?

SEO Expert stands out from our competition by embracing the constantly evolving nature of PPC, taking the newest practices into account and consistently updating our strategies to be as effective as possible.

Why SEO Expert?

If you’re ready to make your website as successful as possible, you’ll want to look into hiring a PPC advertising agency. Look no further–SEO Expert is here to help.

We bring expertise, experience, passion, cost efficiency and, most importantly, quick results to the table. SEO Expert is one of the few agencies that allows you to decide how much you want to spend. We offer a wide range of management services to suit your budget, and a growing number of services to promote your PPC campaign in the best way possible.

We take care of monitoring your ads for you and constantly review them to ensure they are garnering the results you need and expect. If you’re not happy with the results you’re seeing, we can reevaluate and retarget your ads.

Unlike other agencies, SEO Expert tailors a PPC strategy customized specifically for your company. And we won’t stop working until you get results.

So what are you waiting for? Contact us today to get started.

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