What Do We Do?

SEO Analysis, SEO Implementation, SEO Management, Advertising Management, Copywriting, Web Development, Email Marketing


Services


When you hire on SEO Expert to manage your search engine optimization, you get so much more than “just” an SEO company. Our wide range of services serve as a complementary online solution, incorporating everything from website development and content to email marketing solutions and SEO management. We’re not your typical SEO company. Let us show you what we have to offer.

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SEO Analysis

An initial, comprehensive analysis of your current SEO practices helps us to learn more about your organization and where you’re starting in the online world. It’s a first, and very necessary, step in helping you boost your SEO presence. This is essentially where we perform a physical evaluation of your website and online presence—looking at the keywords you’re using and your content as well as the back-end of your website (where behind-the-scenes SEO strategies hang out)…

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SEO Implementation

When you first started hunting for an SEO solution, SEO implementation is likely what you had in mind. An implementation strategy is a full plan that can help boost your ranking on SERPs. It knows where you’re coming from and what needs to happen to hit your target goal. Here we take your SEO analysis and put it to work. After our analysis…

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SEO Management

Even after we’ve gone through the analysis and implementation phase, we can’t just get you ranked and leave it at that. Ongoing management ensures that the results we got for you in the implementation phase stick. Your competition is constantly upping their own game, and in order to stay viable you’ll have to do the same. We may need to tweak your keywords or find new ways to gain an organic reach on certain pages…

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Ad Management

With limits on social media reach and the desire to get to the first page of search engine results, online advertising is huge today. It’s been around nearly as long as today’s Internet, but thankfully has streamlined enough that businesses can pinpoint who it wants to see ads and how they want to pay for them…

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Copywriting

A visually-pleasing website can help pique interest in your product or service, but it’s the words that will sell. Your copy will help drive your SEO efforts and its quality can make or break your online presence. Content is an important component for nearly all aspects of SEO. Through the use of content, you can use your keywords to help get the search engines’ attention…

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Web Development

Website development goes far beyond graphic design. It involves mapping the website so it follows a logical format and is simple to navigate. Your website is an extension of your business and whether you do most of your business out of a brick-and-mortar location or online, your website speaks volumes about you …

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Graphic Design

Graphic design is where we tie all the pieces of your brand together — making sure your ads, logo, website and print materials all have the same visual message and are easily identifiable by your audience. You need a talented graphic design team that can incorporate all the elements of good design to help sell to your audience. Whether it’s pop-up graphics for an opt-in or pulling together a page on your website…

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Email Marketing

Everyone wants to build an email list these days, but that can be a challenge if you’re focused on selling your product or service so you can stay in the black. But a quality email list can do wonders for your business, by providing a targeted list of ideal customers. An engaging email marketing campaign can help drive visitors to your website and increase your SEO through calls-to-action and social media interaction…

Services

SEO Analysis

An initial, comprehensive analysis of your current SEO practices helps us to learn more about your organization and where you’re starting in the online world. It’s a first, and very necessary, step in helping you boost your SEO presence. This is essentially where we perform a physical evaluation of your website and online presence—looking at the keywords you’re using and your content as well as the back-end of your website (where behind-the-scenes SEO strategies hang out). We make sure your website is accessible and indexable by search engines and easy to navigate by your website visitors.

Basically, through an SEO analysis, we look at everything you’ve done and continue to do to help boost your visibility through SEO. We need to know where you’re starting, what has worked in the past and what we need to change to get you the best return on your investment. Of course, our analysis isn’t complete until we’ve checked out your competition to see how they’re performing and what they’re doing to get the results they are. We need to know what strategies your competitors are employing so we can do it bigger and better. This is just the starting point of a full SEO implementation plan.

SEO Implementation

When you first started hunting for an SEO solution, SEO implementation is likely what you had in mind. An implementation strategy is a full plan that can help boost your ranking on SERPs. It knows where you’re coming from and what needs to happen to hit your target goal.

Here we take your SEO analysis and put it to work. After our analysis, we create a customized SEO plan for you that incorporates copy creation, graphic design, web development and more. We identify your needs and work to bring you the solutions that will help boost your SEO, on your budget. And perhaps more importantly, we can pinpoint your return on investment through comprehensive reports we use to measure conversions, organic clicks and, of course, your standing on the SERPs. Once we’ve implemented our plan and analyzed the results, we can take that information and redeploy a new plan—one that can take your results even further. Because, as you’ll quickly find out, an SEO strategy is never really “done,” not as long as you’re still in the business of making a profit.

So SEO implementation isn’t just about taking a plan and putting it into action. It’s about actionable steps that we can tweak and work to your advantage so you keep getting the best SEO results possible.

SEO Management

Even after we’ve gone through the analysis and implementation phase, we can’t just get you ranked and leave it at that. Ongoing management ensures that the results we got for you in the implementation phase stick. Your competition is constantly upping their own game, and in order to stay viable you’ll have to do the same. We may need to tweak your keywords or find new ways to gain an organic reach on certain pages. Opportunities come about as technology changes and your business grows, and SEO management helps us to capitalize on that.

We get to know the ins and outs of your business so we can manage your SEO while you do what you do best—manage and grow your business. If you take what we’ve done for you and run with it, failing to have your SEO managed properly, you lose out of many opportunities to maximize your SEO bang. Because you’re so busy running your business, it’s hard to pay attention to all the areas where you can gain more traction—quality copy, social media, reviews, key influencers, mobile platforms, targeted email campaigns, etc. It’s enough to make your head spin! Luckily, that’s what we’re here for: to simplify your SEO management for you so you don’t have to think about it.

Ad Management

With limits on social media reach and the desire to get to the first page of search engine results, online advertising is huge today. It’s been around nearly as long as today’s Internet, but thankfully has streamlined enough that businesses can pinpoint who it wants to see ads and how they want to pay for them. With nearly 3 billion people using the Internet regularly, you’re leaving money on the table if you’re not trying to target your ideal customer through quality online advertising.

One huge benefit to online advertising is that you can drive traffic to your website quickly, while you’re waiting for your traditional SEO campaign to kick off. So if the search engines aren’t finding your website yet and you’re not placing on the SERPs where you’d like, an ad campaign can help get you the website hits you’re looking for. In partnership with quality content and an easy-to-navigate website, that ad campaign can help your website look more authoritative to the search engines, thus increasing your organic reach. Truly, all pieces to an SEO plan go together. The best part is that you can choose what type of ad you’d like to use based on how you want to pay—by click, view or conversion.

Copywriting

A visually-pleasing website can help pique interest in your product or service, but it’s the words that will sell. Your copy will help drive your SEO efforts and its quality can make or break your online presence. Content is an important component for nearly all aspects of SEO. Through the use of content, you can use your keywords to help get the search engines’ attention. You utilize content to help grow your website—through blogs or added pages to your site. These pages hold tags and titles that will also gain attention from the search engines, but they also hold content that provides value to your audience. The content engages your audience and helps to sell your product or service.

But copywriting is much more than just putting some words on your website. Sure, you need content—and a lot of it—but the quality of those words are much more important than the quantity. Keyword-stuffed content that’s quickly thrown together by someone who doesn’t have a good grasp on writing mechanics isn’t going to do much for your website or your business. That’s why you need to hire a professional copywriter who can help walk you through what kind of content you need and then help by writing it for you.

Web Development

Website development goes far beyond graphic design. It involves mapping the website so it follows a logical format and is simple to navigate. Your website is an extension of your business and whether you do most of your business out of a brick-and-mortar location or online, your website speaks volumes about you. If your website is difficult to navigate, brimming with crazy graphics and distracting pop-ups, or even broken with missing pages and 404 errors, you can quickly turn off prospective customers if your website isn’t professional.

While many businesses opt to bring web development in-house, that’s not always the best route to go. Having a dedicated developer join an already small team can be a huge strain on time, resources and finances. And if that developer has other responsibilities, the website isn’t going to be at the top of the priority list.

A dedicated website developer, like those at SEO Expert, can keep an eye on your website performance and security 24/7 so it’s always performing as expected. We stay on top of SEO trends so we can update tags, pages, keywords and your sitemap as needed and keep your website where you want it in the grand scheme of SEO.

Graphic Design

Graphic design is where we tie all the pieces of your brand together—making sure your ads, logo, website and print materials all have the same visual message and are easily identifiable by your audience. You need a talented graphic design team that can incorporate all the elements of good design to help sell to your audience. Whether it’s pop-up graphics for an opt-in or pulling together a page on your website, graphic design can make all the difference for a visually-pleasing website and collateral materials.

And even better, a quality graphic design team can make all the difference on your SEO strategy too. With embedded alt-tags and using specific design and text elements, we can maximize your website’s exposure to search engines. And once your audience is on your site, we keep them there with a site that’s easy on the eyes—whether it’s on a large computer screen or a small smartphone.

Email Marketing

Everyone wants to build an email list these days, but that can be a challenge if you’re focused on selling your product or service so you can stay in the black. But a quality email list can do wonders for your business, by providing a targeted list of ideal customers.

An engaging email marketing campaign can help drive visitors to your website and increase your SEO through calls-to-action and social media interaction. It can also provide value to your audience, something they’re craving in today’s diluted online world. It’s a great way to stay top-of-mind with your customers (and potential customers) so you’re always the first place they go when they need your product or service. Essentially, an email list and email marketing is a direct line from you to your audience—any time you need to reach them.

In the end, search engine optimization is not just about SEO, and SEO Expert isn’t just your SEO resource. We’re a comprehensive resource that can help you with all of your online needs, to help grow your business and increase your reach. It’s vital to stay on top of the trends online, and SEO Expert is your ticket to online success.

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