Content Relevance Overview
How relevant is your content for both your audience and your website? Let’s begin with some basic ideas about your content: Content should be specific and to the point; if your company sells widgets, make that clear as opposed to being generic and nebulous. At the end of the day, empty fluff is still empty fluff. Your content needs to be relevant and provide enough value that people want to continue reading what’s on your website to learn about your product or service.