Overview of White Hat SEO
Good business practice, much like an intelligent SEO strategy, is about excellence and longevity. There is both art and science behind matching the same reputation your business has in the land of brick and mortar to the Web. It’s important to remember that as in life, there’s more than one hat to wear when optimizing for search engine rank.
When considering SEO, there are two distinct methods to achieve prominent ranking in search engine queries – white hat SEO tactics and black hat SEO tactics. Simply put, white hat SEO tactics meet search engine standards and guidelines for maintaining and promoting a website and content. Black hat SEO tactics are methods that violate the actual rules and regulations set by search engine guidelines, or simply the spirit.
Thinking white hat as opposed to black hat is much like thinking ethical, substantial human as opposed to indifferent, disposable machine. Choosing the proper SEO hat is a crucial part of building an online presence that ensures your brand not only achieves, but also maintains, a higher rank in SERPs for the long haul.