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Social Integration

Overview, Facebook, Twitter, Pinterest, Instagram, YouTube

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Overview

Social Media Integration for your website is exactly what it sounds like it is: using social media in combination with your site’s functions. You can incorporate social media in a number of ways, including “share” buttons, SEO keywords, links to your social media accounts, social media logins and many more. By integrating your content with Facebook, Twitter, Pinterest, Instagram, LinkedIn, Tumblr and YouTube (along the ever-growing number of social platforms), your site will increase its reach via the viral nature of social media. While we don’t recommend diving into all these platforms at once, we do recommend incorporating them as quickly as your marketing plan allows. The more you utilize (appropriately), the more traffic you’ll see and the more your organic ranking will..

Social Media Integration Social Media Integration
Social Media Integration

Why Do I Need to Integrate?

Social Media Integration Social Media Integration Social Media Integration
Social Media Integration

Consumers and Social Media

Social Media Integration

Facebook

Some web developers offer mediocre services at a hefty price tag—and then tout about the great deal you’re getting. While this is great for them, it is not so great for startups or small businesses that lack revenue to pay such a premium. Services offered by SEO Expert allow business owners and clients to develop a website with a much more attainable budget. Using site-building platforms like WordPress, SEO Expert customizes your website while keeping it simple and affordable.

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Social Media Integration

Twitter

After you’ve created the general layout and content for your website, it is essential in today’s search engine-reliant world that you use SEO. Of course, this is probably not what your business specializes in, and it may sound daunting. The first step would be to create your basic web design, and plan for what content or products you’re planning on filling your website with. Once you’ve got this done, a keyword analysis should be prepared using any (or all) of the major search engines. This will show you what keywords (words that are used to link your site to search engine results) are best to use on your website.

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Social Media Integration

Instagram

After you’ve received this analysis, you can insert these keywords into your headers, your URLs and your original content. It is important to use these keywords in places that are legitimate; don’t throw “kitten” or any other high volume search word into your content just in hopes of getting more hits on your site. SEO Expert emphasizes the use of “white hat” SEO, which is essentially using keywords for good rather than evil. Only use keywords where they are necessary, where they make sense and where they improve a potential visitor’s ability to find your content or site.

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Social Media Integration

Pinterest

A sitemap, compared to most SEO services, is fairly basic and will help your site’s traffic exponentially. A sitemap is merely a text list of all your pages, links and major keyword content that you want a search engine to “bookmark” for future searches. So when someone searches for a keyword that you’ve placed within your site or content, the search engine you choose (you can create sitemaps for multiple search engines) will place your content on the search results page. The more relevant your content, and the more you’ve provided in your sitemap, the further up on the search page list your site will appear.

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Social Media Integration

LinkedIn

Finally launching your website into cyberspace after so much intense planning and analysis, you and your business partners are bound to feel relief and elation. The website is done, people will find it and all will be well, right? Well, you should definitely enjoy the original launch, as it is very exciting. However, launching your website is not the end of website development—it’s only the beginning.

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Social Media Integration

YouTube

If this website is one you’ve had for a while that you are revamping in order to generate more traffic or revenue, SEO Expert understands the need to constantly update and push your SEO content into search engine traffic. If this is not your first website, or you’re hoping to add e-commerce to your website portfolio, SEO Expert helps you continually update your content, products, and information in sitemap functions so that your website will be found by those who are looking for what you’re selling. It may sound like a complicated, difficult, never-ending project but with SEO Expert, the work is simple and the results are exactly what you want.

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How SEO Expert Manages Ads

Pay per click advertising is essential in today’s saturated market and SEO Expert offers a host of ad management services that are in line with our SEO management. We start by analyzing your keywords and looking at the cost of using those keywords in an ad campaign—and the potential return on investment. We generate a report that illustrates our PPC strategy recommendations so you can make an informed decision that not only will result in sales but decreases your expenditures by eliminating irrelevant and overpriced keywords.

We also firmly believe that an ad campaign is not a set-it-and-forget-it tool. Once your campaign is in full swing, we monitor it for you to ensure it’s converting. If not, we reanalyze the keywords, your target audience and the delivery method of your ads. We make recommendations for changes so you get the return you expect.

Why Do I Need to Integrate?

As much as we wish it weren't true, search engines are not perfect. The algorithms have come light years from where they once were, but nothing is a 100 percent sure bet in life, as we all know. For this reason, search engines don't always trace keywords back to your content, or they fail to increase your page ranking, leaving your content in the back of the results pages feeling lonely.

Sometimes you, as the website owner, fail to update your SEO or your sitemap, meaning that the search engines are still using "outdated" data. There are a number of ways that things can get lost in cyberspace, but social media can help prevent this. If you're not being found through traditional marketing or search engine results, social media can provide you multiple other platforms to get to the top of the search engine results page.

When you create an account or a page on a social media platform, people can immediately access your information based on what topic you focus on, what you sell or what content you provide. If they like what they see, they can immediately share that information with their friends or followers, and this is how things "go viral." If you want to increase your odds of being seen or just increase the reach of your already successful site, social media integration is the way to do it.

Polls also indicate that a person is more likely to trust a company that has numerous social media platforms that are well-populated. It's simply another way of showing that you are a legitimate company/site/person with numerous way to contact you and review your abilities. Another great way that social media integration can help you is by the "social media login," where people can create an account with your website or store by merely linking to their Facebook account. Not only will you get information like a contact list and email address, but it also increases reliability as well. Many people see the social media sign-in link as a signal of the company's legitimacy, and organizations that use this tend to have more time and money spent on their website.

Consumers and Social Media

Social media is becoming one of the fastest ways to spread the word about a business, website or online shop, whether good or bad. People leave comments on articles and news stories, leave reviews, "check in" to your establishment or post about whatever it is that you offer online. This can be both scary and lucrative; scary if the customers really don't like your work, and lucrative if they do.

By having multiple social media accounts, you're essentially giving customers a number of ways to spread the word about you. If you're a legitimate company with honest methods, a writer looking for your content to spread or a shop looking to sell specific items, social media is the best way to get "free" advertising through customers. It is "free" in the sense that you sometimes have to pay to promote your page, or to interact with customers on each platform, but you get a return on your investment when loads of people start sharing and reviewing your company.

Facebook

Facebook, the largest social platform in the known universe with nearly 1.2 billion users, is one of those things that website owners should always use. Some businesses even start their online presence on Facebook, rather than a website, because of the potential for inexpensive marketing.

The key to Facebook success is to use it for what it is, a pay-to-play platform for advertising. From an SEO standpoint, a large Facebook audience, combined with heavy user traffic to your Facebook page, can create a unique backlink opportunity for your SEO strategy. Essentially, if you generate enough Facebook traffic on your page, people will view your content, share it via their own pages and more people will click to the source of the content (your website). Furthermore, Facebook (and other social media platforms) have their own search function, which is yet another search engine you can utilize to increase your traffic. Many people also pay Facebook to promote their pages, so that more people can see them and hopefully click "Like."

There are also many website and blog functions, which allow you to log into a website through your Facebook account, so you do not have to create a unique username and password. People can leave comments on Facebook that then load onto your website's page, increasing your backlink rate.

If you choose to integrate your site with social media (as you should), start with Facebook. If users find your website organically through search engines, or through other methods, they will also hopefully see your social media plugins (little buttons on your website that link to your social media accounts), which helps to increase your following on each platform. This raises credibility for you or your site on social media, giving you more followers and, therefore, more views and traffic.

Twitter

Twitter, the social platform that relies on up-to-the-minute current news and trends, derives its value to marketers through its unique ability to deliver highly targeted updates about specific topics via its publicly available messaging system. The high speed related to Twitter makes traffic an entirely different animal than on any other network. Quick, relevant tweets about highly targeted niche topics can make a campaign go viral in minutes. Driving that traffic to your SEO landing pages makes Twitter's 232 million highly engaged users an invaluable resource for your social search strategy.

If you tweet something and someone "favorites" it, they essentially bookmark that tweet for themselves, and the number of favorites shows up on your post. In addition, people can retweet your post, which essentially blasts it to their followers. The idea is to get as many people as possible to favorite or retweet your post because this increases visibility and clicks that lead to your landing page.

True to the nature of Twitter, website owners should be aware that their content will quickly be relegated to the bottom of the scroll page within hours, if not minutes. This means that content you really want to share either needs to be retweeted many times, or you need to repost it.

Hashtags, made famous by Twitter, are also great in funneling traffic to your Twitter feed and then your website. By using trending hashtags that are relevant to your content, you're essentially placing keywords within your tweets, and when users seek a hashtag, they can find your information/product/site.

Twitter may take more time and maintenance than Facebook, but it is a much higher likelihood that your content will be shared very quickly.

Instagram

Instagram is a social media platform of the younger generation. As with anything online, where the youth go, the older, middle-aged and the old go with them. Brought to popularity by the 13-25-year-old demographic, Instagram became a sensation almost overnight, piquing the interest of Facebook. So much so, in fact, that Facebook bought Instagram back in 2013.

Instagram operates based on photos rather than posts, likes rather than shares. However, other than fan interaction that may lead to clicks, Instagram has very limited ability to affect a website's SEO. The only backlink available is the one in an Instagram's account profile. While that drives some SEO traffic and gives a website some extra built-in credibility, the impact is negligible. However, to build a loyal following that is actually interested in what you have to say/sell/give/etc., Instagram is a great way to do that. Followers will then find you on other platforms, or subscribe directly to your website.

Pinterest

The power of Pinterest should not be underestimated as the backlinking potential of the platform for SEO purposes is incredible. With each graphics post (i.e. each pin), there is an opportunity for a backlink to your website. Beyond that, though, is the ability to drive some seriously viral traffic to a specific product or service from Pinterest.

The intrinsic sharing nature of Pinterest gives it an advantage as a social platform over other sites. A person creates an account to share "pins," or images, as thumbnails to links, with people who are interested in similar items. If you get two or three people with a large following to pin one of your pins, you are essentially feeding that pin down to their followers, who are much more likely to open the pin and the link to see what can be found on your site. Pinterest is also probably one of the best ways to build a following; you can share information through this platform and allow people to bookmark the information to view now, view later or to read multiples times.

Whereas information often gets lost on Twitter, and Facebook doesn't have the proper algorithm to get your page out there, Pinterest can make literally anything go viral, and keep it high on page-click volume for quite some time. Moral to this story: Get Pinterest.

LinkedIn

LinkedIn is a much more professional way to promote your services, your business or your skills. It is a platform used as an up-to-date, live resume of sorts. You can show which company you work for (or have started), what website you run, what services you provide, etc. and connect with people who you have either worked with or for, and to pages and communities that share similar interests to your own. If you are seeking SEO and traffic for your website, this may not be the best source. However, if you're looking to build connections with others in your industry who can help build your following, LinkedIn is a great way to do so.

YouTube

Consider what you mainly do on social media, or what your children do: watch videos. YouTube can make nearly any pop singer's music video go viral, any cat video nearly shut down the Internet and can also show you how to change a V-belt in your car. There is so much variety to be found on YouTube, and if you are hoping to find a way to funnel traffic to your site or your content, YouTube is a great way to do it.

From the potential virality of a good video to the traffic driven from a well-engaged Youtube profile page, video can drive major traffic to a website. This has led to "vlogging," or video blogging. A written article accompanies this but also a video connected to YouTube that increases visibility many times over. Websites also do product highlights and reviews on YouTube, which is a great way to show off a new gadget you are hoping to get more traction with. While video may seem an unusual way to drive traffic back to your website, the reality is that SEO can be attached to videos, and people search for videos the most on the Internet.

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