Defining File Nomenclature
File nomenclature is a misleadingly complex term; really, all it means is “naming your files.” When combined with SEO, it means naming files or page URLs in a way that will trigger keyword searches via search engines. Keywords aren’t just for written content, after all. However, there is quite possibly nothing more elusive to most web developers than a simple way to organize and name thousands of files or pages, while keeping proper SEO practices in mind. These files must be separated based on specific criteria for each product page, category page and landing page throughout an entire site, and the SEO must be white hat, not black hat.
When naming files, you can’t spam a page with images filed under “kitten” just to get higher SEO ranking when the images are clearly infographics on your business model. You can, and should, name videos, podcasts and other files or links on your site in a way that targets your SEO and keyword process. As with most of SEO, it sounds much more labor-intensive and difficult than it is. There are a ton of resources to help you set up a nomenclature file process, and maintain it to keep your site going.