The Importance of Site Architecture with SEO Content


Many companies believe that just putting information out there on the Internet is enough. In reality, however, the site on which your information is placed is just as important as the information itself. An outdated, poorly structured site without attention-grabbing images, unique name or logical navigation will cause visitors to bounce off as quickly as they get there. Or worse, search engines won’t be able to find your site due to the weak structure.

Instead, focus on providing original content on a modern-looking, fast and mobile-friendly site. More people will read your content and find your layout appealing enough to keep coming back for more. Focusing on the site architecture and providing original SEO content is one of the best ways to gain traffic and convert visitors into paying customers.

SEO Architecture SEO Architecture SEO Architecture
SEO Architecture

Fulfilling the Need for Web Development

Developing a structurally sound, responsive site with unique content is no small feat, especially for business owners who are unfamiliar with SEO operations or website creation. There are many development options, each with a long list of pros and cons to consider when developing your site. You can always take a course or buy a book and teach yourself how to do it, but that requires a big time investment and leaves the door open for forgotten security measures.

SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture
SEO Architecture

Providing Original Content Gives You an Edge

When you create a site for your business, you are obviously hoping to attract traffic and customers. As mentioned before, the layout of your site is very crucial, but your content is equally important. When a person searches for a topic related to your site, your content will, if written and optimized properly, pop up in the search engine and drive traffic to your site. If people are looking specifically for a service you provide, offering original content on your site increases your credibility and provides more information on what services you offer or sell.

SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture
SEO Architecture

Before You Launch Your Site

Launching your site is an important step for any business. Of course, you want to perfect the website as much as you can before sending it into Internet "cyberspace." To truly ensure the viability of your web content, make sure that it aligned with your business plan and any keyword analysis you have done or been provided. If your site is entirely different from your business model, you will not have a cohesive public image which can put off potential customers.

SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture SEO Architecture
SEO Architecture

Using URLs and Location Names to Your Advantage

Sometimes, the common URL endings such as .com or .org or .edu are taken for your company name or your desired site domain. In this case, many people often use their desired domain name with a unique ending like .co or .html or .asp, but this can result in fewer hits through search engines. But new domain extensions are being constantly developed, so if your .com or.org is taken, consider an industry-specific extension instead. You'll be on the cutting edge of the Internet.

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SEO Architecture

Use Your Sitemap and Boost Your Search Engine Access

As noted before, keywords are literally the key to getting website traffic. After using keyword tools and analyses, you will have an accurate picture of what your keywords should be. At this point, you've already used those keywords to buffer your original content, and you have connected them to your web domain name or page names. You've used keywords subtly and strategically throughout your site, ensuring that search engines and visitors see these trigger words without appearing computer-generated or poorly written.

The Final Stage: Architecture Evaluation


One of the most important aspects of site development is the final architecture analysis. This is where you, as the web developer or business owner, analyze your site to ensure that it is keyword-optimized, organized and as user-friendly as possible. This is possibly more difficult than actually structuring the site to begin with, but when you take the time to do it right, your business benefits.

If you own an e-commerce business, you want to ensure that people using your site can not only understand your business but can also access information about the product and easily research the cost or details of the product. If it’s difficult to find what they need or to buy your product or service, then your visitors will go to another site with better architecture and organization. If your keywords are not properly placed and utilized, nobody will be able to find your information through search results.

For the best online experience, even for non-e-commerce sites, it helps to start with a navigation or “home” page that visitors land on. From there, links or pages will connect them to further information. If you do not have links or pages that make sense in the context of your navigation, the visitors will lose interest or become frustrated and ultimately look for what they want on someone else’s site.

To properly analyze your site have beta users (friends, family, long-term clients) use the site and provide critique. You can also play your own site from the perspective of a potential client or user, and pretend that you have a specific goal in mind when using the site. If you want customers to be able to buy a product, go through the steps that would allow a user to do so. If you want to find specific information, search for that information on your site as if you were an unfamiliar user. Using an incognito window in your browser, search for your site with your keywords, and see which page in the search results your site appears. If you’re not in the first pages of the search results, your keyword game could use a little boost. Do not expect people to be able to be able to navigate your site if you can’t use it. Be prepared to be frustrated, but the end results will be a much easier to use and effective site that will attract potential customers. Allowing time for this analysis puts you well ahead of the game, as competitors may put less effort into their sites and you will become the new source to rely on.

Fulfilling the Need for Web Development

Developing a structurally sound, responsive site with unique content is no small feat, especially for business owners who are unfamiliar with SEO operations or website creation. There are many development options, each with a long list of pros and cons to consider when developing your site. You can always take a course or buy a book and teach yourself how to do it, but that requires a big time investment and leaves the door open for forgotten security measures. Or, you can outsource your site to an agency or an independent developer. However, if you get in too deep with a less-than-stellar designer/developer, you could unintentionally waste your time and money.

Finding the right web solution for your needs is key. You must make a decision based on what is best for you and your company, and doing your research is key—from interviewing potential web developers to figuring out exactly what developing a site entails. Once you have a good relationship with a web developer, or educated yourself in web design, it will go much smoother.

Providing Original Content Gives You an Edge

When you create a site for your business, you are obviously hoping to attract traffic and customers. As mentioned before, the layout of your site is very crucial, but your content is equally important. When a person searches for a topic related to your site, your content will, if written and optimized properly, pop up in the search engine and drive traffic to your site. If people are looking specifically for a service you provide, offering original content on your site increases your credibility and provides more information on what services you offer or sell.

Individuals rely on the Internet for most of their information today, and if you provide value in your content, your site will flourish. Search engine optimization is crucial to increase your traffic, but you don't want to make it so obvious as to deter potential visitors or customers. There is a "Goldilocks zone" in SEO utilization, and it begins with avoiding sites or articles with only keywords, filling multiple pages or descriptions with the same content, and so on.

The idea of content is to provide a greater user experience for the web. Giving people more information online gives you more credibility than your competitor's site, which ostensibly doesn't have that same cache of information. Keeping it current, relevant and absolutely original is key. Anything that wreaks of black hat techniques is certain to eventually draw the wrath of the search engines, including but not limited to: keyword spamming, duplicate content, lifted phrases, mirrored sites or empty content. In short, keep it real.

Provide quality content to your visitors, but be careful not to overdo it. Content that's logically organized through a well-thought out site navigation will garner much higher results than content online just for the sake of having content.

Before You Launch Your Site

Launching your site is an important step for any business. Of course, you want to perfect the site as much as you can before sending it into Internet "cyberspace." To truly ensure the viability of your web content, make sure that it aligned with your business plan and any keyword analysis you have done or been provided. If your site is entirely different from your business model, you will not have a cohesive public image which can put off potential customers.

Using your keyword analysis will make sure that when people search for topics related to your services, your services are high on the list of links to click. This is the best and most efficient way to increase your traffic so don't underestimate the power of your keywords!

Before launching your site, it should be entirely finished, with each page presenting quality and original content for visitors. If you have pages that are "under construction" or are completely empty, customers will sense that your business is new or, worse, unorganized with little attention to detail. Put your best foot forward and provide a well-structured and organized site as soon as you launch.

Visuals and graphics for your company, your products or any promotions you're offering customers will also help create an established, stable feeling on your site. Make sure that you format your site and images properly—high-resolution images that speak to your audience and tie to the content on each page. It's easy for people to tell when something is put together on the quick. Avoid this by hiring a professional photographer or graphic designer or using professional stock images, and put up a professional-looking site the first time.

Sure, this seems like a lot of work when you're really just trying to get your site up and running, but it will reap huge benefits in the long run if you do it right the first time. Preparation before implementation is a smart business move and one that you will have to engage in multiple times in your entrepreneurial career. Of course you're excited to get your business rolling or to get a new site up and running, but when you organize and plan for each step, you'll have a much smoother start, and you'll be able to put a polished and professional filter on your future business plans.

Using URLs and Location Names to Your Advantage

Sometimes, the common URL endings such as .com or .org or .edu are taken for your company name or your desired domain. In this case, many people often use their desired domain name with a unique ending like .co or .html or .asp, but this can result in fewer hits through search engines. But new domain extensions are being constantly developed, so if your .com or.org is taken, consider an industry-specific extension instead. You'll be on the cutting edge of the Internet.

Regardless of what your extension is, keywords matter. This means that your domain name should either include a keyword connected to your search optimization efforts, or you have multiple subdomains that hit on your keywords, all without appearing like spam or computer-generated content.

To ensure that your unique name will be found, make sure to name your pages based on their titles at the end of a URL rather than just accepting the HTML location as the suffix. This means that if your domain is: www.website.com, make sure that each page is easily labeled as www.website.com/aboutus or www.website.com/services to hit on keyword analyses. Most sites will automatically fill the endings in with their locations in cyberspace, resulting in a confusing link, like www.website.com/adkfadf1234134 (just as an example). Make it easier for your potential customers or visitors to find you, and make your URLs clear and simple.

You can also utilize subdomains, which are just a subcategory of your current domain that make it simple for people to find other pages within your site. For example, if you have a site and also have articles or blogs attached to that site, you can name that page: blog.website.com. This makes it easier for people to bookmark or return to your blog without needing to search each time, and also allows search engines to maximize the traffic you get when someone search for blogs or articles related to your site or topics.

This may all seem fairly complicated, and it can be. But the best sites are built with the concept of scalability and simplicity in mind. More specifically, when naming your pages and files, be smart. Use keywords, don't spam and stick with one set of rules throughout your site.

Use Your Sitemap and Boost Your Search Engine Access

As noted before, keywords are literally the key to getting website traffic. After using keyword tools and analyses, you will have an accurate picture of what your keywords should be. At this point, you've already used those keywords to buffer your original content, and you have connected them to your web domain name or page names. You've used keywords subtly and strategically throughout your site, ensuring that search engines and visitors see these trigger words without appearing computer-generated or poorly written.

Now all you need is a sitemap to ensure these keywords connect directly to your site's infrastructure. A sitemap is, in essence, a simple text list of all the pages on your site, links, infrastructure and content that is connected to your keywords. Search engine optimization is best when combined with a sitemap, as it boosts your results and makes it easier for search engines—and potential customers—to find your site.

Once you've submitted this data to various search engines, it takes about 24 to 48 hours for them to parse the data and begin indexing your site. But like all things SEO, submitting your sitemap is not a one-time event. It's part of a comprehensive SEO strategy that involves every important facet of SEO best practices. You need to ensure that your links continue to work, and if you ever add or edit pages, you need to modify your sitemap. Compared to the creation and analysis of your site, a sitemap is a simple and incredibly useful tool, so make sure you use it.

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