Title vs. Name
It is important to note that there are differences between page names and page titles. Page names are found on a website’s menu, where you have locations like “Services,” “About Us” and so on. The page title is specific to HTML and search engines because it is (generally) the name that pops up as the title link in Google and other search engines
Optimal Page Titles
A great page title falls into the “Goldilocks Zone” of HTML; not too short, not too long. This is different for each page and depends quite a bit on the content itself. However, if the page title is too short, or doesn’t contain any keywords, it may not give enough data for search engines to pull from. On the other hand, if it is too long or too packed with keywords, it’s going to be less desirable in user searches.
Appropriate HTML for Titles
HTML, obviously a language unto itself, is very specific and can help or hurt your SEO just by the way you separate out text or which order you place text in. For page titles, of course, the necessary first step is including the <title>title section in HTML; without this important section, the document will just be coded gibberish and will not translate into an actual website. That’s how important the page title is! There are also a few other tips to create the best title tag for your page.
Titles May Change Over Time
It’s imperative to note here that Google, and a few other search engines, will overlook your page title if they find a better snippet from your content that applies more to a search query. This means that if you title your web page “Best Pianos Bars in Austin” in your title code, but someone searches for “piano bars in Austin,” Google will most likely show “Piano Bars in Austin” as your page title. While this isn’t necessarily a bad thing in this instance, it shows that sometimes even the best coding just goes to waste. Because of this, you may have to “roll with the punches,” and be willing to rewrite your title tag to reflect more of what gets you hits on a search engine. This is not labor intensive but means you should keep up on your search hits and keyword analysis.