Let’s start with the meat and potatoes of your web copy: your content. This can be a blog, an article, a review, a product description, a video, an About Us page—whatever information you need on your site. You want to provide content, and really quality content at that.
Optimizing Your Content
If you’re hoping to create the most optimized content, you must first start with quality content. Make sure whatever you’re sharing on your website is relevant to your message, your service or your audience. Don’t work your content around your HTML or SEO operations. It’s also important that whatever HTML code you’ve used (that contains keywords) is reflected in your content.
Analyze Your Content
One of the best (and worst) parts about SEO is that it is fluid; it is always changing. This means that your website and its content need occasional tune-ups to make sure they’re providing you the maximum amount of traffic and conversions. This is great because it means that if something isn’t working, you can fix it. This also means that if something is working, it’s not guaranteed to work forever. This is especially relevant to your web copy.