Alt Text SEO Bonus
This little bit of text is also utilized by search engines that have been tasked with finding specific images by users, much like the image file name. By effectively using alt text to ensure the people visiting your site can view a carefully considered image and understand the context of the image even if they are unable to view it, you have benefited your reader and made it easier for search engines to find the perfect piece of content. With a bit of practice and intentionally selecting images that accentuate your content in addition to being visually pleasing, adding SEO optimized alt text will become automatic and take virtually no more time to choose and use than it would take to select and incorporate an image otherwise.
While the SEO benefit is admittedly much less than that of other SEO tools, the benefit is still there and should be taken advantage of. The best part of using alt text to enhance SEO effectively is that it will also enhance the experience of everyone who accesses your website. It isn’t an SEO tool, but it is a tool that can be used for SEO. Most importantly, however, it is a way to show all the people who want to visit your website that you care about their experience and that you have worked to make it equal for everyone who has taken the time to visit.