SEO best practices are like butter. They melt into the bread when applied correctly. Don’t buy the cheap stuff. Don’t use too much. Don’t spread it too thin.
In all seriousness, there’s a lot of truth to this metaphor. When applying SEO techniques, balance is key. Using too much SEO will cause Google,
Yahoo and Bing to spam out your site’s pages. Obviously, too little SEO will provide limited (if any) success. The reason for this should be self-evident.
The major search engines, through their B2C product offering of “free” search, Want to provide the best possible experiences for their collective users.
By giving the search engines what they want, you’re effectively honing in on their search algorithms.
Doing so ensures that you will improve your ranking on the search engine results pages (SERPs).