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Emoji SEO? Yes, it’s a thing. 😎

e·mo·ji   /ēˈmōjē/ noun  a small digital image or icon used to express an idea, emotion, etc., in electronic communication. Why emoji play a vital role in modern day SEO While it might seem like an odd tactic to use,

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Social Media’s Impact on SEO

Search Engine Optimization (SEO) has evolved from what once was a strictly technical orchestration of architecture and coding designed to speak to search engines. Now, successful SEO is a complex weave of technical strategies with consumer-based marketing techniques and sophisticated

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Boost the Success of Your Event by Engaging Public Speakers

Planning an event can be a monumental task, with a lot of time, money, and effort invested in the outcome. One guaranteed way to boost the success of the event is to include good public speaking. The right speaker(s) can

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Online Marketing: Build an In-House Team or Hire an Agency?

Online marketing is an increasingly important part of almost every business. Even though the concept is simple (promoting products or services on the internet), the day-to-day execution can be complex. SEO, website design, content creation, display advertising, public relations, social

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Three Quick Tips for Focused SEO Content

Three Quick Tips for Focused SEO Content You have a story, and you want to share it with the world. But how do you get eyes on your content when there are thousands of websites and blogs competing for viewer

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SEO: What You’re Doing Wrong

You know search engine optimization (SEO) is important, but unless you’re a trained professional or bonafide web geek, that may be where your knowledge ends. Don’t worry – you’re not alone. Social media strategists, marketing departments and enterprising entrepreneurs alike

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6 Common PPC Pitfalls (and what to do about them)

Taking advantage of Pay-Per-Click (PPC) advertising is one of the easiest ways to dramatically expand the traffic your site receives in a very quick amount of time. If done right, the advertising mechanism allows you to easily set a budget

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Blogging Quality Over Quantity

Consistency matters, but quality matters more. “Post, and post often” seems to be the general rule of thumb when trying to build a blog. And when you’re just starting out, there’s pressure to consistently push out quality content as often

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6 Strategies for Acquiring Backlinks

Quality backlinks do boost SEO and search engine rankings. The question is: What are quality backlinks and what are the most strategic and effective methods to acquire them? In the past, as long as a link appeared somewhere on the

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Integrating Online and Print Marketing Is Critical

Why print marketing still matters and how to integrate online and offline marketing successfully Where is the most effective place for any business to spend their advertising dollars today? Is it online marketing? Is it traditional print marketing? Which provides

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